Sustainable initiatives were mainly about circularity in fashion month of September: from shoe soles to tenders.
Nomad x Fraenck
In Arnhem, designer Ratna Ho took on a challenge for her own label Fraenck for Travel brand Nomad: a small circular collection made of old Nomad sleeping bags. They managed to cover thirty copies into backpacks, shoppers, toilet and bottle bags. If they go backwards, the customer can go to Nomad for maintenance and repair.
Mud Jeans Testex Circularity certified
A new name in the long list of sustainable labels is Testex Circularity. Mud Jeans achieved the certification as the first Dutch brand, with three promises: products have been tested for long lifespan, designed with repairs in mind and usable for recycling.
Bijenkorf corrects sustainability claim
After the opinion of the Netherlands Authority for Consumers & Markets (ACM) that the Bijenkorf used vague green claims, the department store will take action. Terminology such as ‘sustainable products’, ‘lower environmental impact’ and ‘sustainable choices’ as a filter – without legitimate substantiation – is now off the website.
Odlo products now everywhere in Europe repairable
Odlo, the Swiss brand for functional clothing, is expanding its free repair service to all ODLO stores in Europe. After a test period of almost a year in your own country, the concept has been proven, says Odlo. If the product is still covered by the two-year warranty, it takes the repair and shipping costs for its account.
Les Raccommoleurs now under the care of Save Your Wardrobe
The British Digital Cabinet app Save Your Wardrobe (SYW) has taken over the B2B Repair and Care Platform Les Raccommieurs. She mainly hopes to learn from his experience with prestigious B2B collaborations, for example with the IKKS brand.
eBay learns about second -hand with takeover Tise
With the acquisition of the Norwegian ‘Vinted’, Ebay is further expanding its resalous services, especially for young consumers they know a lot at Tise. That is also the fair side note: the company is also being swept up for its social market value.
New Tender Directive Textiel focuses on reuse
Assignments with social added value are given an advantage in the new Tender Directive Collection and Sorting Household textile of the Dutch Association for Waste and Cleaning Services (NVRD). The advice to municipalities is not to randomly choose the most economically advantageous offer.
Bio -based shoe solid project: The Next Stride
Adidas, Target and Zalando participate in a new research project into biobased shoe soles. Fashion for Good launched the project, ‘The Next Stride’ to help those brands, also its partners, to alternatives for the fossil raw materials that the fashion industry still uses too often.
