Touchdown, teddyberen en theatraal: De SS25-streetstyle uit Londen

The latest looks for SS25 were presented in London. Despite the summery styles on the catwalk, the fact that summer is over and the days are getting shorter and colder does not change. However, this also promises new possibilities, because layers and thicker fabrics can create new street styles that have to stay in the closet in high temperatures. Here we show how Londoners are dealing with the change of weather.

Here’s a sneak preview: layers, layers, and more layers are the key.

Denimania

When the leaves change colour and a cold wind blows, the first choice usually goes from a lighter, summery fabric to a firmer one. Especially in street style, denim is the first choice, as can be seen in many places in the English capital.

The complete denim look has been a real hit for a few seasons now. Anyone who thinks of it now only as a simple jacket and trousers is wrong. Wearers who still wear this classic combination rely on patterns such as batik, patches and tribal embroidery to brighten up the style.

Denim has also gone beyond these workwear-oriented pieces and has evolved into a versatile material, pushing the boundaries to include skirts, dresses, tops and of course, layers.

Touchdown in London

Team jerseys and fan merchandise are also making the rounds again this season. However, American sports seem to have replaced the football-oriented ‘Blokecore’ trend. Instead of Bayern, Spain and Ronaldo, Fashion Week guests are seen in jerseys and oversized jackets from ice hockey, baseball and American football teams.

Whether the wearers are already preparing for the American football matches of various American teams in London next month or are simply enthusiastic about the style is not clear, however. It is only clear that the look around the shirt is free and sunglasses are essential.

‘Teddy look’

If you have nothing to do with sports and are looking forward to hibernation, these cuddly friends are definitely the right choice. Whether it’s the tartan teddy from Vivienne Westwood’s brand-new capsule with the streetwear and skateboard brand Palace or a plush dog whose pearl necklace is coordinated with your own look. Alternatively, key rings with Winnie the Pooh, Hello Kitty and Co. on designer bags also spread a playful cuddly vibe. This vibe is reflected in the equally playful look of the wearers and thus becomes a suitable accessory or is rather a discreet detail in an otherwise subdued look.

Animal bags

The accessories of the season were probably the animal bags from JW Anderson. Whether it was a frog, a hedgehog or a dove, the pieces of the Irish fashion designer, who presented his latest collection of the eponymous label in London, were everywhere. Many of the wearers coordinated their color with the main piece. They came in a green coat, oriented themselves towards the gray-silver of the dove and focused on the darker tones of the hedgehog.

Gothic

Speaking of dark, it’s not just the days that are getting darker, but also the looks on the streets of London. Some visitors have oriented themselves towards different movements within the goth subculture. Styles range from Victorian vamps with ruffles and lace to a punky, rocker aesthetic to the sparse raver look.

Central to many was of course the colour black, but also white and cream colours were present. Important here – regardless of the movement – seem to be a striking make-up around the eyes, accessories such as cross necklaces and chokers, boots and knee-length stockings and hair accessories.

The icing on the cake

The right headgear can be crucial to a look. In London, for example, some visitors showed up with very special hats, balaclavas and other items that usually matched the round shape of the head.

Depending on the look and aesthetic, the pieces ranged from playful, DIY pieces to the perfectly coordinated piece, sometimes transitioning into the top as a hood or styled underneath. The outfit around it ranged from light and understated to many layers and details.

Love for detail

Details and many layers are the keywords of London street style. The wearers show with love for detail, accessories and styling how a very special outfit can be created. This may take some getting used to at first sight, but it certainly attracts attention and proves once again how much fun fashion can be.