Fashion brand Toteme, from the Swedish couple Elin Kling and Karl Lindman, is entering men’s fashion. The launch of the first collection is scheduled for August 2026. The announcement was made yesterday via an exclusive article on Puck.news, written by fashion journalists Lauren Sherman and Malique Morris and shared on Toteme’s social channels.
According to Puck News, Swedish designer Alexander Häggblad has been working with Karl Lindman in Sweden since March 2025 on the development of Toteme’s men’s fashion. The debut collection, featuring ready-to-wear, shoes and accessories, is scheduled for an August launch.
The expansion into menswear is an extension of Toteme’s renowned minimalist aesthetic and high-quality wardrobe essentials. It is part of the brand’s broader international growth strategy.
Over the past ten years, the brand has built a loyal international fan base by showing collections at fashion weeks and expanding its global network of luxury stores.
Signature pieces from Toteme include the monogrammed silk pajama sets (the shirt is featured in The Devil Wears Prada 2), a shearling coat with leather trim, a fringed shawl coat, a classic striped turtleneck and the T-Lock bag.
Toteme generates an annual turnover of approximately 200 million euros.
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