Swedish outdoor and sports brand starts collaboration with popular Flemish television maker and actor From 1 September, Tom Waes will be Tenson’s new face in the Benelux. With his energy, adventure and physical challenges, the Flemish television maker and actor embodies the values that Tenson has been standing for since 1951. The collaboration marks another growth phase for the Swedish outdoor and sports brand in the Benelux.
Tenson develops innovative and functional clothing that appeals to both athletes and adventurers and stylish consumers. From outdoor expeditions and winter sports to urban lifestyle: the collection combines top performance with a distinctive look. Central is the MPC technology, which runs through the collection as a common thread and emphasizes the authenticity of the brand.
“We see the huge drive of Tenson at Tom Waes,” said Sander Fixe, marketing manager Tenson Benelux. ‘He dares to meet challenges, constantly seeks his physical and mental boundaries and remains authentic. That makes him the perfect ambassador for our brand. “
Tom Waes
Tom Waes became familiar with Tomtesterom, Travel Waes, Undercover and the story of Flanders, among others. Outside the camera, Sport remains a common thread in his life, whether it is diving or extreme adventures. He is also committed to Sea Shepherd, with which he actively contributes to the protection of oceans and Zeeleven.
Press contact Management Tom Waes
Janne Lust – janne@romelus.be
Press contact NL/Be Tenson
From the prince PR
Wil van de Vorst
+31 (0) 654 22 44 88
wil@vandevorstpr.nl
