Who says summer, says Pucci. The Italian fashion house is making a comeback, but let’s be honest: it never really went away. The psychedelic printsswimming in color, you will recognize it from a mile away – whether Hailey Bieber is wearing it or an Italian one nonna. So yeah, I had to look twice when I saw this one dress at H&M scoffed. The vibe? Suspiciously a lot of Pucci.
I’m sure this H&M dress will sell out quickly
The new collection from H&M includes a halter dress that features several fashion trends for spring/summer 2026 ticks off. Starting with that fresh turquoise shade. After one look you will understand exactly where the Pucci comparison comes from.
The print mixes ice blue, turquoise, cobalt, beige (okay, Cloud Dancer) and lilac into a psychedelic whole. Slightly more subtle than the Italian original, but still a statement.
Dress trends 2026
This dress plays it smart. The colors? Check. The halter neck? Big trend. The silver detail – almost as if you were wearing a brooch – gives it that little bit extra. And then that asymmetrical hem. Everything is correct. Cool, summery and, not unimportantly, surprising affordable. Exactly as you would expect from H&M.
How do you style the H&M summer dress?
The bold print and silhouette make this feel like a dress you save for a party. Combine it with strappy sandals and a minimalist clutch and you’re done. Let the dress do the work.
But honestly: why wait? On a sunny day you can just as easily wear it during the day. Sandals underneath (with or without heel), sunglasses on, and off you go. Channel you inner Carrie Bradshaw on a summer day in New York. A bit dramatic and therefore exactly right.
