Positive fashion news deserves extra attention. That is why FashionUnited highlights a number of noteworthy messages every two weeks. Today This Is Free Fashion, Hugo Boss Foundation and Reju deserve a podium.
This Is Free Fashion gave away more than 12,000 items for free in the pop-up store Tilburg
This Is Free Fashion came to Tilburg in September with a pop-up store where consumers could shop for free clothing. This was a great success, meaning that the temporary store on Pieter Vreedeplein remained open for three weeks longer. Now that the doors have officially closed, This Is Free Fashion is taking stock.
The ‘fashion brand’ has provided 12,846 items with a new owner, it is shared on LinkedIn. This Is Free Fashion gives away free items in a store. The range consists of chic, second-hand fashion items that radiate timelessness, style and luxury. To ensure an ‘exclusive shopping experience’, a limited number of visitors can enter the store at a time. Visitors receive a maximum of three tickets at the entrance. You may purchase one item per ticket.
The founders of this non-profit initiative Dieuwertje Vorstenbosch and Lot van Os believe that there is already enough clothing on the planet and their goal is to give garments their value back by making second-hand fashion more popular. The first pop-up store opened in Tilburg, now the founders are looking at other cities, such as Amstelveen.
Hugo Boss Foundation and Ahbap rebuild vocational school in Turkish city
The Ali Sayar Vocational and Technical Anatolian Secondary School in Antakya, Turkey, was severely damaged by earthquakes on February 6, 2023. The reconstruction of the school was financed by Hugo Boss Foundation and the Turkish non-profit organization Ahbap, it was announced in a press release. The reconstruction of the school was officially celebrated in mid-October with a festive reopening.
The newly opened Ali Sayar Vocational and Technical Anatolian Secondary School has 16 classrooms and a new textile department, which is supported in the long term by Hugo Boss. The German fashion company also provides the textile department with the necessary tools and offers students access to professional training. In addition, HUGO BOSS will provide internship and employment opportunities to the school’s students and graduates.
“With our production site in Izmir and more than 5,000 employees in Turkey, Hugo Boss has a deep bond with the country. Our thoughts are still with those affected by the earthquake,” says Daniel Grieder, CEO of Hugo Boss AG and director of the Hugo Boss Foundation. “By supporting the reconstruction of the vocational school in Antakya, the Hugo Boss Foundation aims to help the students continue their education and provide them with opportunities for the future.”
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Textile-to-textile recycling company Reju opens Regeneration Hub Zero in Germany and produces “Reju Polyester”
There is a new player in the world of textile recycling. The textile-to-textile recycling company Reju was founded 12 months ago in Paris (France). Now this company, owned by the French engineering and technology company Technip Energies, has opened its “Regeneration Hub Zero” in Frankfurt (Germany). In a world where only one percent of textiles are recycled and promising players have to regroup – Renewcell is now Circulose and Soex is looking for a new investor – this is good news.
The new unit in Germany is expected to produce Reju Polyester, made from waste, in 2025. “We’re starting with the most pressing problem in textile waste – polyester,” affirms Reju CEO Patrik Frisk, an industry veteran who is the former CEO of Under Armor and the Aldo Group and has an executive role at VF Corp.
“The world produces 92 million tons of textile waste every year, but less than 1 percent is recycled. It is a system that extracts finite resources and creates textile waste without end-of-life responsibility. Reju will change that by unlocking a new system through crucial partnerships around the world. We will build infrastructure, scale technology, comply with regulations and ultimately help the textile industry develop and enable behavioral change. Our Regeneration Hub Zero in Frankfurt is an important milestone that shows how this advanced technology is tackling the global problem of textile waste.”
