“I knew that I could be canceled by this,” the designer joked Marie Lueder Against a reporter after her show during Berlin Fashion Week. The most discussed item in her collection was a tank top with the slogan ‘Men are so back‘, a sentence that was inspired by both the Tiktok trend’, according to LUeder ‘We are so back‘Like the election of Donald Trump and the rise of the extreme right -wing party AfD in her native Germany.
Slogan slogan t-shirt
‘Humor Is important as a weapon when you feel powerless, “said Leeder.
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Lueder’s statement tank top.
Although the London -based designer was not canceled, she did get more attention in the news than she was used to. And with that she became part of an established fashion tradition. By Katharine Hamnetts antinuclear T-shirts to Diors ‘s’We should all be feminists‘-T-shirt, slogan shirts go hand in hand with turbulent times.
This season there were countless statements To choose from, and designers sometimes acted as a model. An example: Willy Chavarria‘s’How we love is who we are‘Final look during his show in Paris, part of a collaboration with Tinder and the Human Rights Campaign to draw attention to the 489 anti-LGBTQ laws that were submitted in the US last year. Or Conner Ives” ‘Protect the Dolls‘-Shirt-in support of transgender rights-that the designer offered for sale online, with the full proceeds going to Trans Lifeline.
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Pedro Pascal wears Conner Ives
Politics
We saw T-shirts of political slogans become popular for the first time in another tumultuous erain the late 1960s, Valerie Steele, director and head curator of The Museum at Fit.
The anti-war movement, the civil rights movement, the gay rights movement and the feminist movement all used the item of clothing for them errand to emphasize. ‘It stems from one protest tradition And spreads at lightning speed, because it is a natural way to convey a message, “she says.
“It will be a billboard that you wear.” Nowadays, with issues such as immigrant rights and transgender visibility on the front pages, the landscape is even more shattered – and therefore also the resonance of the style. Instead of uniting around a common goal, designers were inspired to propagate specific, and sometimes very personal, feelings.
Luar’s naughty autumn 2025 T-shirt.
Designer Patricio Campillo, who his own current design ‘El Golfo de México‘Bewed to make his bow, notes that’ one of the things I like so much about Mexican culture is our ability to complicated situations parody. ” The shirt, which was a nod to Trumps Presidential Decree to baptize the Golf into ‘Gulf of America’, was a joke, made to look like a souvenir that could be sold in local markets.
Just like Lueders tank top ‘it went huge viral. I didn’t expect that, “says Campillo. ‘It was everywhere in the news, everywhere on social media in Mexico and the US. I did not expect how many different opinions would be expressed about it. It was a bit overwhelming, and for a moment I regretted it. But then I saw how proud Mexican Americans were on it, and it felt like it was something bigger than me. ” He now intends to donate part of the profit to organizations that support transgender people and non-counseled minors.
Patricio Campillo in his T-shirt design.
That said, he adds: “I don’t think wearing a T-shirt will really change something.” There is strength in one fashion statementbut only to a certain extent. ‘In Mexico we say it is easier if the grief is shared, so that was the intention. I think it’s just one symbol Is from … that we have to stay together, right? “
