MADRID – On May 9, 2025 it was exactly 50 years ago that Zara opened his first store. In honor of this anniversary, Zara and parent company Inditex have renovated the very first Zara store on the Juan Flórez street in Spain. A special video has also been launched, directed by Steven Meisel. In the video, fifty models – including Doutzen Kroes, Amber Valletta, Twiggy, Carla Bruni, Cindy Crawford, Linda Evangelista, Marisa Berenson and Naomi Campbell – show a collection specially designed for the jubilee.
From Carla Bruni to Twiggy: 50 models in a video directed by Steven Meisel
“Creativity is the heart of Zara, it is the characteristic that defines us,” said Marta Ortega Pérez, non-executive chairman of Zara-mother Inditex, on the occasion of the launch of this first memorial initiatives for the 50th anniversary of Zara. A piece “with 50 of the most prominent models in the world-known for their beauty, but also for their character, their individuality and their strength-that celebrate the 50th anniversary of Zara”. It is a campaign that is “a proof of everything that the teams of Zara have created over the past five decades, in honor of their enthusiasm, talent and boundless creativity”.
The campaign video is directed by the American photographer Steven Meisel, a regular creative partner of Zara. Together they already released a capsule collection at the end of 2023. In 2022 his work was central in the second photo exhibition of Marta Ortega in La Coruña.
In the video, fifty top models-from Twiggy and Naomi Campbell to Doutzen Kroes and Paloma Elsesser-shine in an elegant black and white production. On the rhythms of Donna Summer’s disco classic I Feel Love From 1977 they move gracefully and they hum with them.
https://www.youtube.com/watch?v=5IOXGET9FPG
Fifty years after the first ZARA store
The very first Zara store plays a leading role in the celebration of the 50th anniversary of the chain. Especially for this milestone, the location has been completely renovated into a temporary pop-up store. The renewed store is inspired by the typical galleries with balconies from the streets. Customers can shop and enjoy extras, including a Zacaffé room and a book angle with magazines from 1975.
In 1975, the first Zara store marked the switch from founder Amancio Ortega from textile production to its own retail. What started as one store in the Juan Flórez street in La Coruña, grew into a global brand with a turnover of 27.8 billion euros. Zara is now active online in 214 markets and physically present in 98 countries, with a total of 1,759 stores.
According to the management, over the past 50 years, a flexible approach is characterized: collections that move with the seasons, a manoeuvrable production and logistics, and shops at prime locations. Together with the ever -renewed online platform, these elements ensure that Zara responds to changing customer needs – then, now and in the future.
The anniversary collection of Zara
Zara also launches an anniversary collection, in black and white, as a nod to the classic tuxedo. The collection is available in selected stores and via Zara’s Online Shop.
