Scotch & Soda, the Amsterdam fashion brand, proudly announces its capsule collection for SS25 in collaboration with the iconic American pop artist Burton Morris. The ‘Born To Love’ capsula collection, which revolves around the inexhaustible theme of the brand, is provided with Morris’ characteristic lively hearts, with which a daring pop-art aesthetics is brought to life, exactly on time for Valentine’s Day.
This Unisex collection reinterprets modern work clothing with a colorful twist, by combining single and multi-colored screen printing patches, complicated jacquard patterns and dynamic embroidery techniques with a “handmade look”. Small satin stitch details on the pockets add a playful touch, making each piece a portable work of art. Important items include structured trucker and bomber jackets, graphic T-shirts, a matching knitted set and hoodies, supplemented with striking accessories such as a baseball cap, a tone bag and a silk scarf.
Joey Gabbay, CEO of Bluestar Alliance, says: “Scotch & Soda continues to be inspired by daring artists and creative people. We seized the opportunity to collaborate with Burton Morris, one of the most exciting American pop art artists of the moment. We created a unique and lively collection for our ‘Born To Love’ capsula collection, which offers a striking interaction between iconography and color that we know will enjoy the Scotch & Soda customer. “
“I am very happy with the collaboration with Scotch & Soda to bring an explosion of color, energy and optimism to their unique designs. This collaboration celebrates individuality and creativity, in which my pop-art aesthetics is combined with their bold fashion statements. Love is the ultimate expression of connection and creativity, and this collection records that spirit through lively designs and powerful energy. Together we have created pieces that celebrate individuality and radiate positivity, and remind everyone to wear their hearts on their sleeve – literally and figuratively. ”