Rick Owens, known for his dark avant-garde collections, is collaborating with the German sporting goods company Adidas for spring/summer 2027.
The American designer shows his latest designs in Paris on Thursday morning. The focus is mainly on the puffy jackets, a result of the collaboration with Adidas. The black training jackets with the three stripes and the matching sweatpants are filled with air, comparable to the inflatable mascots in international shopping streets. Integrated fans provide cooling for the wearer, reports the Berlin streetwear magazine Highsnobiety.
Owens uses Adidas’ Climacool technology for the items. This technology, originally developed for motorsport, has been presented for the Football World Cup after years of development. The system lowers body temperature and improves heat tolerance, Adidas said in early June. This involves, among other things, integrating cooling gels into a vest that is worn over the shirt.
These measures are not only useful for the climate during the Football World Cup in Mexico, the United States and Canada, but also for the heat wave that is currently affecting Paris and fashion week. Owens moved his show, originally scheduled for the afternoon, to 10 a.m. several days in advance.
The voluminous pieces in Owens’ collection are also available in a ‘normal version’. In addition to track jackets and sweatpants with long cords, the collaboration also includes sporty, ankle-length hoodie jackets, short shorts and various sports shoes.
It’s not the first time Adidas and Rick Owens have collaborated. However, the last collaboration dates from almost ten years ago.
This article has been translated into Dutch using an AI tool.
FashionUnited uses AI language tools to speed up the translation of (news) articles and proofread the translations to improve the end result. This saves our human journalists time that they can spend on research and writing their own articles. Articles translated using AI are checked and edited by a human desk editor before going online. If you have any questions or comments about this process, please email info@fashionunited.com.
