The Pinterest trend report for summer 2025 signals a seasonal shift to rustic minimalism, nostalgic fashion and nature -oriented lifestyle choices, while digitally tired consumers – led by generation Z – tangible aesthetics and conscious escapes.
The internal data of the platform reveals a strong increase in searches to ‘digital detox’ (plus 72 percent) and related ‘Vision boards’ (plus 273 percent). This indicates a widespread need for screen -free, national retreats. Pinterest users turn to ‘nature baths’ and ‘farm houses interiors’, which means that summer aspirations around welfare, sustainability and simplicity are reformed.
Aesthetic references such as the ‘Martha Stewart Lifestyle’ are gaining popularity, with renewed interest in flower gardens, garden-to-table kitchen and classic Americana. Rustic charm and organic materials dominate the trends in home decoration. Users try to imitate national resorts.
Fashion spelling
A comeback of crocheted and a nostalgic revival for Summer 2025 is defined by a modern revival of the Boho Esthetics of the early 2000s. Searches for ‘crocheted short dresses’ have risen by more than 2,000 percent, while’ Boho Chic Summer Outs’ (Plus 1.07 percent) and ‘Hooked Property) and’ Hooked Property) and ‘Hooked’ Hooked one One Note one One Nesting One and ‘Hooked) One and’ Hooked) One and ‘Hooked) One and’ Hooked) and ‘Hooked) and’ Hooked) and ‘Hooked). Show tangible styles.
At the same time, a desire for nostalgia from the mid-2010 revival of styles from the summer of 2015. Pinterest reports three-digit growth in searches for ‘Low-Rise Shorts’, ‘Skorts’ and even ‘Lipgloss-keyhangers’ (plus 3,045 percent), what the playful east of Zooming of Zomingminging Zaovering reflects.
The striking color of the season, Dillgroen, predicted in the Pinterest 2025 palette, is widely used in gender -neutral and linen -rich ensembles. Searches for ‘green jeans outfits’ rose with a dizzying 1,627 percent, which confirms the attraction of the shade in different categories.
Beauty
Astrology continues to keep generation Z culturally in its grip, this time expressed through makeup. Interest in on constellations inspired beauty testics – led by Virgin (plus 2,006 percent), lobster (plus 1,888 percent) and twins (plus 1,676 percent) Looks – translates cosmic identity into personalized palettes.
Koele Beautytrends are also on the rise, with an increasing demand for ‘baby blue cat eye-nails’ (plus 909 percent) and ‘cool blond hair’ (plus 843 percent). Nail art reflects seasonal themes, with tropical fruit, hibiscus motifs and Mediterranean colors.
The demand for handmade styles, nature-oriented interiors and emotionally resonant aesthetics offers a fertile soil for composite capsule collections, nostalgic campaigns and beauty partnerships in limited editions.
Now that Generation Z is supplying the seasonal reset, authenticity, sustainability and storytelling will be essential to make contact with this influential group – online or offline.
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