With a refined sense of sophistication and heritage, Luxury brand Aurélien approaches the autumn/winter 2025–26 season based on a vision based on sensory wealth, refined simplicity and commercial precision. This collection offers a glimpse into the philosophy of Smart Luxury, a modern expression of timeless elegance, comfort and versatility. Inspired by the Swiss Alps, and drawing from the tactile pleasures, rich textures, powerful shades and the stratification of the winter season, combine the designs timeless refinement with functional adaptability, perfectly tailored to the lifestyle of today’s demanding man. The collection arouses anticipation in a season defined by Mediterranean Elegance and Elevated Essentials.
A seasonal story in color and shape
The core of HW25–26 is a confident and evocative color palette. Shades such as Caramel & Beige, Taupe & Beige Mélange and Diep Navy set a refined tone, while accents of pistachio, olive and dark aquamarine add a fresh character. These shades flood seamlessly into the characteristic silhouettes of the season: from accurately cut jackets and cashmere-blend field jackets to heavy rib-knitted pieces and structured leisurewear. This creates a coherent wardrobe that effortlessly switches between city and countryside.
Aurélien reaches a precise balance between modest luxury and textile innovation. Important fabrics include exceptionally soft cashmere and cashmere-corduroy blends in fresh aquatic nuances, rich flannel and refined basketweave crest structures. Technical outerwear with removable collars and adaptable layering pieces increase the versatility of the collection and offer designs that combine aspiration with everyday functionality.
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