Paris Fashion Week for Ladiesmode will start this Monday with the youngest brands and a show by Saint Laurent full of stars, in the run -up to the most long -awaited events. Dior, Chanel and Loewe, with new creatives at the helm, ensure a ‘historic’ edition.
After New York, London and Milan, a hundred brands present their spring-summer 2026 collections until October 7.
This edition is decisive after the unprecedented changes in some of the most prestigious brands. There are twelve new designers in an attempt to give the luxury sector, which is struggling with economic difficulties, a boost. “It is a historic fashion week,” Claire Thomson-Jonville, editor-in-chief of Vogue France, tells AFP.
Famous ambassadors
Victor Weinsanto and the Belgian Julie Kegels kicked off on Monday. During her debut on the official catwalk program, Kegels presented a collection with a lot of transparency, combined with satin fabrics and shiny details in a pastel palette. During the show, which took place under the trail of the Paris metro and was attended by the Spanish singer Rosalía, the designer’s toe socks were not missing. The Belgian designer is known for her stockings that expose the heel and are held between the toes with a band.
In the evening, Saint Laurent caused a sensation in the Trocadéro gardens. Opposite the Eiffel Tower, Anthony Vaccarello presented its new collection to an audience full of stars, including Madonna, Carla Bruni Sarkozy and Renée Zellweger.
The collection consisted of wide dresses with ruffles, transparent trench coats and silhouettes completely in black or brown leather. Straight skirts and large coats in shades of blue, red or deep orange contrasted with white hydrangeas that formed the initials YSL of the brand.
Outside the official calendar, L’Oréal Paris presented a free and public fashion show on Stadhuisplein in the center of Paris. This happened with their most famous ambassadors: from Jane Fonda – in silver and with raised fist – and Andie Macdowell, to Eva Longoria and Viola Davis, and also Kendall Jenner and Ariana Greenblatt.
The bar is high
In the coming days it is waiting for the most long -awaited moments, such as the first fashion show of Matthieu Blazy for Chanel on October 6. Blazy, a 41-year-old French-Belgian designer, left the creative leadership of Bottega Veneta. He takes over from Virginie Viard, the right hand of Karl Lagerfeld, who took the artistic leadership of the French fashion house in 2019.
Jonathan Anderson presents his first women’s collection for Dior on October 1. This 41-year-old Northern Irish was the artistic director of the age-old Spanish brand Loewe, which he radically renewed.
Loewe is another long -awaited debut, from the American duo Jack McCollough and Lazaro Hernandez, who have been appointed to replace Anderson. The founders of the New York company Proenza Schoumer have a tough task after their predecessor made the Spanish brand a sales and design success.
Loewe is a house in leather goods dating from 1846 and was founded in Madrid. It is currently part of the French luxury group LVMH and so far combines craftsmanship with avant-garde. For years the shows of Loewe were one rendezvous For stars such as Timothée Chalamet, Pedro Almodóvar and Tilda Swinton. Several of these stars were ambassadors of the brand.
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