The American sporting goods giant Nike Inc. And the Shapewarm brand Skims, partly founded by Kim Kardashian, revealed a joint project today. The two companies want to launch the new sports clothing brand Nikeskims together. The range includes training clothing, shoes and accessories for women.
- Nike and Skims jointly launch the new sports clothing brand Nikeskims.
- The first collection will be available in the US this spring, planned for 2026 with global expansion.
- Nikeskims focuses on a new female target group and has to stimulate growth in the women’s segment.
The label is expected to celebrate its American premiere in the spring
The first collection will be available this spring in selected stores and in a separate part of the Nike web store. The global expansion of the label is planned for 2026. Then new markets are opened and the distribution starts through wholesale partners.
After Skims initially thought about a collaboration between Skims and one of Nike’s business brands, the company proposed to develop a new joint brand, according to a statement.
Nike wants to address a new female target group with Nikeskims
Heidi O’Neill, President of Consumer, Product and Brand at Nike Inc., has high expectations of the project. “We are enthusiastic about the opportunity to build a new brand together with Nikeskims and to offer something new the next generation of athletes,” she said in a statement. “This collaboration brings together the best of both brands and offers us an incredible opportunity to transform the industry with our shared passion and dedication to innovation.”
Nike also emphasized that the new brand offers the company a strategic opportunity to further stimulate the desired growth in the women’s segment.
This article previously appeared on FashionUnited.de. This article was translated by Susan Zijp using an AI tool.
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