This summer, a special collaboration for My Jewelery is marking: the Dutch jewelry and fashion brand is joining forces with Vogue NL for a unique campaign with an international appearance. A new step that fits with the Global Brand Ambition of My Jewelery and perfectly matches their mission to connect, celebrate and surprise women.
Unique collaboration
The collaboration is kicked off with a special product sampling in the September edition of Vogue NL. In the circulation, readers receive a New York City Inspired My Jewelery Love Necklace from the latest Bold & Classic | The Vogue Edit collection, where timeless elegance comes together with statement style. The sampling is aimed at both subscribers and separate sales through a selection of Bruna branches. The official sale starts on August 21.
Vogue downtown-brand experience in the heart of Amsterdam
As an extension of this campaign, an exclusive event will take place on Thursday 4 September during Vogue Downtown in the PC Hooftstraat in Amsterdam. Visitors can go to the My Jewelery City Hub for a unique brand experience, including jewelry color test and advice from the My Jewelery team, in line with the City Chic Vibe of the Bold & Classic | The Vogue Edit collection. With their City Hub, My Jewelery shows how the brand distinguishes itself by combining style with community. “Everything we do is all about bringing together women, empowering and inspiring,” said founder Sharon Hilgers. “The fact that we can do this in collaboration with a worldwide icon like Vogue feels like a confirmation of our international course.”
A brand that connects women
This campaign does not stand on its own. My Jewelery has positioned itself from day one as a female-founded gifting fire that revolves around meaningful jewelry and celebrating femininity. With this collaboration, the brand shows again that it is ready for the next step in Europe and beyond. Later this year a 1-on-1 interview with Sharon Hilgers will also be released in the December edition of Vogue, in which she tells more about her entrepreneurial trip, the importance of female leadership and the dream behind the brand.
