The founders of Dutch Modest Fashion Brand Les Atelier see a dream come true. This year the brand lies with the Bijenkorf with its own pop-up, that’s how it announces on social media.
Founders Leyla Mazouz and Esma Hmadouch already told FashionUnited in 2023 that it was a big dream to see their brand in the department store. “It can pull people over the threshold. We do not deny that the Muslim woman is a large part of our target group, but everyone can handle the clothing ”. The founders see the Bijenkorf as a place to bring the brand to the attention of other target groups.
From 28 February the Ramadan/EID collection of Les Atelier will be found in the pop-up in The Hague. The collection will also be available in the branches in Amsterdam, Rotterdam and Utrecht.
