Circular fashion label Martan announces that the last three weeks of their successful Sharefunding campaign have started. Due to the overwhelming success, the investment round has been expanded, but will mainly be filled in by professional investors. For private investors who can get in from € 250, the possibility closes on March 9.
Martan has reached impressive milestones in recent months. The brand organized a showroom during Paris Fashion Week, drew their first international store with four more negotiations, and saw their online sale rise by 42%. In addition, the brand was recognized by leading industry publications, including 1 Granary.
“The response to our ShareFunding campaign has exceeded all our expectations,” says Eugénie Mulier, co-founder and commercial director. “We have not only collected capital, but also built up a strong community of dedicated ambassadors that are now being invited to exclusive events and enjoy other benefits.”
Support from the industry
Trust in Martan’s vision is underlined by the impressive list of investors. Earlier, prominent names, such as Thijs Verheul, founder of United Wardrobe (now Vinted), and Constance Scholten, partner at Slingshot Ventures. Recently, new leading investors have joined this, including Anne-Christine Polet (Fashion Tech Entrepreneur and former Sr. VP at PVH), Christiaan Brommersma (former finance director at Mr. Marvis) and Steven Witteveen (Sr. Partner at Wair. AI and co-founder of FashionUnited Ebusiness).
“The combination of our circular business model, the rapid international growth and the strong backing of industrial experts makes this a unique chance of investment,” said Douwe de Boer, co-founder. “We invite everyone to become part of our company in these last weeks and to help build the future of sustainable fashion.”
From hotell linen to high-end fashion
Martan continues to distinguish itself by their innovative approach to transforming rejected hotell linen into high-end fashion, resulting in 82% less CO₂ emissions and 98% less water consumption compared to traditional production. With the collected investments, the brand will focus on international expansion, including wholesale, European pop-ups and shows, and a flagship store in Amsterdam.
Interested investors can still buy shares in the form of Eyecons via the Eyevestor platform from € 250 via the Eyevestor Platform. For more information about the investment options, visit Eyevestor.
