Special labels in the new Marc O’Polo Denim – Curated by Lena Collection indicate that the collection contains a special fiber for the first time: Orange Fiber. This fiber is made from wood and residual products from the citrus fruit juice industry. Marc O’Polo says that Orange Fiber is used for the first time in history in a denim product.
- Marc O’Polo’s new denim collection contains Orange Fiber, an innovative fiber made of citrus waste.
- This sustainable fiber, produced in collaboration with Orange Fiber SRL and Lenzing Group, reduces the need for new raw materials.
- The collection, a collaboration with influencer Lena Mantler, is characterized by softness and temperature -regulating properties.
“The search for increasingly sustainable and innovative fibers drives us. Our goal is to produce our most sustainable jeans. From the raw materials to the paint processes and washing methods,” said Susanne Schwenger, CPO Marc O’Polo SE. “Thanks to our expertise with sustainable materials, we have been able to convince the Sicilian company Orange Fiber SRL to realize this worldwide unique, innovative project together with us. A year and a half we have worked on it with great passion and conviction and we are very happy that we can now present this special capsule collection in the stores.”
The newly developed material consists of tencel limited edition x orange fiber, eleven percent regular tencel lyocell and 78 percent organic cotton and distinguishes itself by its extraordinary softness and temperature -regulating properties.
The Orange Fiber is extracted from food waste from agriculture, which reduces the need for new raw materials. Thanks to a collaboration with the Lenzing Group, the orange pulp is processed together with Hout into the textile fiber Lyocell.
It is the fourth collaboration between Marc O’Polo and influencer Lena Mantler.
This article previously appeared on FashionUnited.de. This article has been translated using an AI tool.
FashionUnited uses AI Taaltools to speed up the translation of (news) articles and to test the translations to improve the end result. This saves our human journalists time that they can spend on research and writing their own articles. Articles translated with the help of AI are checked and edited by a human desk editor before they go online. If you have any questions or comments about this process, send an e-mail to info@fashionunited.com.
