Manchester Fashion Week returns in September, after an absence of ten years. The mission is to highlight emerging design talent, innovation and sustainability. At the same time, brands offers an opportunity to network and determine the future of fashion.
The event takes place from 9 to 11 September, prior to London Fashion Week (18 to 22 September). The center of the activities is the bustling St. John’s district in Manchester, with the official Hub the recently renovated Campfield, a new creative center in one of Manchesters’s oldest market halls.
With support from Eco Age, a sustainable fashion media platform and consultancy firm that was re -launched under new property in June as a communication agency for ‘Fashion of the Future’, Manchester Fashion Week is led by some renowned leaders from the industry. Carry Somers, founder of the Worldwide Movement Fashion Revolution, and Safia Minney, award -winning social entrepreneur and founder of People Tree, a pioneer in sustainable and Fairtrademode, are among the initiators of the fashion week.
Gemma Gratton, executive producer of Manchester Fashion Week, says in a statement: “Manchester has always been a leader in music, production and social movements. Now it is time to take the lead again by making fashion -proof, from the ground.”
“Manchester Fashion Week is not only a celebration of style, but a cultural catalyst for people, goals and progress.”
Manchester Fashion Week promotes sustainable practices and technological progress
Manchester Fashion Week promises to unite emerging designers and established brands on a platform that combines Manchesters Industrial Heritage with advanced innovation. This is by highlighting conversations about the textile heritage and factories of the city, sustainable practices and technological innovations.
The event is built around three theme days to “combine fashion with conscious innovation,” said the organizers.
The first day is aimed at ‘heritage and future-proofing’, in which Manchesters industrial heritage is celebrated with next-gen style and future innovation. Day two is dominated by ‘Health and Welfare’, with attention to high -tech ActiveWear, the power of color therapy and conversations about mental health in industry. Fashion feeds the “mind, body and soul” here.
The last day highlights ‘technology and innovation’ and how the new era of fashion is “creative, conscious and circular”. It is shown how AI-driven design, 3D Prototype innovation, smart textiles and digital items of clothing transform, consume and circulate.
John Higginson, general manager of Eco Age, adds: “Manchester is the fashion cheka of Great Britain. Where else everyone walks around as if they are always on a catwalk? But there is a fight going between worthless fast fashion and the beautiful things that you want to keep forever.”
“Manchester Fashion Week is all about fashion of the future – fashion forever.”
Manchester Fashion Week returns from 9 – 11 September
Manchester is called the “emerging fashion capital” of the United Kingdom, because it has launched and cherished some of the most famous fashion brands in the country (including representation, Clints and Drama Call). It also houses the first fashion production laboratory of the United Kingdom, set up by the Manchester Fashion Institute. This lab offers companies and researchers access to collaborative robot technology, ‘Cobots’, which can make sustainable items of clothing of high value and low volumes.
The city was also recently put in the spotlight as the new British home base of Puma. The German sports clothing brand is moving its British headquarters from London to Manchesters Technology, Digital and Creative Hub, Circle Square, and has launched a new initiative, ‘R-City’, aimed at investing in the youth of the city with free gym subscriptions, music master classes, events and product launches led by young people.
“This is not only Manchester’s moment. It is the reset of fashion in Manchester. And it starts here – from the base,” said the organizers.
The relaunch of Manchester Fashion Week follows the promise of Laura Weir, general manager of the British Fashion Council, to promote and support the fashion industry throughout the United Kingdom, not only in London. This starts with the new creative educational BFC Fashion Assembly-Pilot, which brings designers back to their old schools, so that young people outside of London can see themselves in the future in this industry.
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