On January 26 and 27, Malelions will be present at the SHIFT fair with a highly decorated stand. This fair offers an ideal opportunity for retailers to get acquainted with the core of the brand and to learn more about the latest developments.
One of the highlights is the introduction of the new Premium line, which focuses on quality, style and functionality. This line is aimed at a more mature target group and offers updated items that meet their specific wishes and needs. In addition, the basic collection has been refreshed with subtle adjustments, such as clean designs and refined branding. This approach has also been extended to the women’s collection.
During the fair, the Malelions team is ready to take visitors into the story behind the collections and collaborations that characterize Malelions. On Sunday, Brand and E-commerce Manager Jimmy van der Pas will give a presentation focusing on Malelions’ growth, brand identity and partnerships.
Malelions invites retailers to visit the stand and gain inspiration during the SHIFT fair.
