Louis Vuitton and the Spanish football and basketball club Real Madrid have started a multi-year collaboration. The French fashion house provides the formal (travel) clothing for the men’s and women’s football teams, as well as for the men’s basketball team, Louis Vuitton reports today in a press release. For the first time, Louis Vuitton brings his tailor art to athletes “whose sporting performance goes beyond the sports areas.”
The brand takes over the baton from Ermenegildo Zegna as an official clothing partner. The exact duration of the collaboration with Louis Vuitton has not yet been announced. For comparison: former clothing partner Zegna took care of Real Madrid’s clothing for three seasons.
“We are proud to support a club, whose history, characterized by countless national and international victories, always inspires whole generations,” said Pietro Beccari, CEO of Louis Vuitton. “Louis Vuitton and Real Madrid share fundamental values that led them to the top of their respective disciplines, driven by a continuous striving for excellence,” self -improvement “and an innovative mind.”
Responsible for the collections, which are created especially for the players and other team members of the Spanish professional club, is the Menswear studio of the fashion house led by creative director Pharrell Williams. The collections include ready -made clothing, shoes and accessories that are worn on official occasions, as well as items of clothing, bags and backpacks that are tailored to the players’ journeys. The focus is on a subtle balance between comfort, performance and elegance.
“Real Madrid stands for excellence and evolution – always progressive,” said Williams. “This energy nourishes what we do at Louis Vuitton. This wardrobe is designed to move with the same mind – items of clothing that travel with targetedness, strength and style.”
The ‘Louis Vuitton X Real Madrid’ collections are only intended for the teams and will not go on sale.
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