The Belgian fashion brand Lolaliza has joined forces with the Dutch actress and singer Romy Monteiro and leading e-commerce retailer Wehkamp for the launch of an exclusive capsule collection. This collaboration marks a strategic step in the Dutch market after previous local successes. The collection is a carefully composite selection of Lolaliza’s ready -made clothing, personally selected by Monteiro. Monteiro, known for her elegance on stage and on the screen, gives her characteristic aesthetics, refined, feminine and confident modern, to a collection that is designed to join the style of Dutch consumers.
Cross-channel, rooted in style and strategy
The capsule collection is designed as a mix of female flair and everyday versatility and presents Monteiro’s personal favorites. By connecting with a well -known Dutch personality and using the digital reach of Wehkamp, Lolaliza positions himself to conquer both hearts and wardrobes in the Netherlands.
This collaboration also serves a double goal. On the business-to-consumer side, it offers direct access to a broader consumer audience in the Netherlands. At the business-to-business level it gives a clear signal to wholesalers: Lolaliza is very tailored to the local taste and ready to activate market-specific campaigns that stimulate brand visibility and resale.
The collection: Romantic femininity meets modern Stad-Vibes
Against the charming background of Amsterdam, the campaign images speaks the language of spring: light, airy and full of optimism. Think of soft flower dresses such as the R-Nouria SNK, tailored twinsets such as the CS-Lana Top with the JS-Lana Rok, and relaxed coords such as the CS Palma Twee and JS-Palma combination, pieces that combine elegance and functionality.
Hero Items include the R-Monteiro dress, a tribute to Romy himself, which gives a personal touch on the line. Structured jumpsuits such as P-Roomy and P-Flory, together with refined denim and matching separates, offer a wardrobe that is made for modern, versatile women who effortlessly go from day to evening. The visual atmosphere, with bright pastel shades, soft tailoring and simple silhouettes, positions the collection perfectly for spring and summer wardrobes, while the core identity of Lolaliza is emphasized: accessible fashion with a refined touch.
By using Monteiro’s Broad Dutch attraction and Wehkamp’s robust e-commerce platform, Lolaliza builds a bridge between cultural closeness and a digital-oriented retail strategy. The result is an attractive example of omnichannel implementation, in which cooperation with celebrities, exclusive product curation and targeted online distribution are combined to increase the footprint and to stimulate the brand value in an important growth market.
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