Madrid – In an unprecedented turn for both the development of the fashion house and the image of Spain’s national A football teams, luxury house Loewe and the Royal Spanish Football Federation (RFEF) today announce a long-term partnership. Loewe becomes the new ‘official tailor’ of the national A teams. This role will start in 2026 and last for the next four years.
Both the management of Loewe and the RFEF emphasize that the fashion house, as the new official sponsor, will dress the players of the Spanish national A-teams for men and women off the field for the next four years. This period runs from the start of the FIFA World Cup in Mexico, the United States and Canada on June 11, 2026 until the World Cup in Spain, Portugal and Morocco in 2030. During all these events, including other official obligations, the players of both teams will wear a complete wardrobe while traveling, designed by Loewe’s creative directors, Jack McCollough and Lazaro Hernandez.
With the signing of this sponsorship agreement, “the Royal Spanish Football Federation and Loewe are starting a collaboration whereby the fashion brand will dress the Spanish national A-teams for men and women during their travels around the world over the next four years,” the RFEF said. “The fashion brand thus joins the sponsors who have confidence in the Royal Spanish Football Federation and the Spanish team in view of the coming challenges for Spanish football.” Loewe will ‘dress both teams with a complete travel wardrobe during matches and tournaments worldwide’, from the World Cup in ‘the United States, Mexico and Canada in 2026’ to the one in ‘Spain, Portugal and Morocco in 2030’.
“Loewe, founded in Madrid in 1846, is known for its excellent use of leather, artisanal innovation and unique spirit,” Loewe management emphasizes. ‘Through craftsmanship and creative expression, the house has, since its founding, explored the idea of Spanish identity, not as a fixed image, but as a tactile, expressive and constantly evolving language.’ Building on that tradition, and coinciding with the house’s 180th anniversary, this exploration now extends to the world of sports. It accompanies a generation of players who are redefining football with their talent and instinct and who represent Spain with the same energy, optimism and intuition that inspire Loewe.”
From the 2026 World Cup to the World Cup in Spain in 2030
From this perspective, the collaboration is a milestone for the fashion house. It opens a new chapter in the exploration of the Spanish identity, strengthens the roots in Spain, profiles the brand as Spanish and increases the connection with the sports world. To make the collaboration between Loewe and the Spanish football teams official, a series of photos have been presented. These were made by Bruno Staub in the Ciudad del Fútbol in Las Rozas, just outside Madrid. The footage shows selection players Pedri, Unai Simón, Rodri, Pau Cubarsí and Nico Williams.
The photos are notable not only for the famous protagonists, but also because they show the basic uniform for men. This was designed by Loewe and its creative directors for the national A team’s most important occasions off the pitch. The style consists of an electric blue polo as a base. This includes a three-piece suit with the Loewe emblem embroidered on the inside of the sleeve and the team logo on the chest. These pieces are supplemented with various tailoring, casual fashion, shoes and leather accessories. The brand designs these for the players of the national A-teams for men and women. This is part of the complete, ‘sophisticated’ and ‘natural’ wardrobe that becomes available to them. From this wardrobe, Loewe will explore a new dimension of the brand identity that Jack McCollough and Lazaro Hernandez are shaping for the historic Spanish house.
‘Dressing a national football team is not just a matter of clothing’, as these national delegations also speak ‘of a shared and collectively experienced identity’. In this case, the fashion house emphasizes, ‘the same one that Loewe has been exploring for 180 years’, and which is defined by the identity of ‘a Spain that plays, creates and moves’. And “with this collaboration,” they add, “Loewe celebrates its roots and projects them into the future.”
- Loewe will be the official tailor of the Spanish men’s and women’s national football teams for the next four years, dressing the players off the field.
- The collaboration runs from the 2026 FIFA World Cup to the 2030 World Cup in Spain, Portugal and Morocco, including all official obligations.
- With this collaboration, Loewe explores new aspects of Spanish identity, now through sports, and emphasizes its roots as a Spanish fashion house.
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