Clothing is also just fun. Still? Yes. And yet I sometimes struggle with this as a fashion professional and end consumer.
I like fashion. Less of the industry (specifically the dark and non-durable sides), but still of beautiful products.
For myself, I have been buying less clothes for years – partly consciously, partly unconsciously. I try to build a timeless wardrobe and go less with trends.
I don’t need that much anymore. Just as one of my best friends always chuckles, it is all or nothing. I go to the office in a minimalist chic fashion outfit and my hair is in the curl, but at least half the week you can draw me in sportswear in which I just as well shopping, the household and work at home.
And the items that I do buy: prefer a more expensive quality fashion item or luxury clothing second-hand through, for example, cloakroom collective. I also prefer to spend my money on holidays and trips, good food, interior and books.
In the meantime I have started spending more money on clothing for someone else, our son of now 4.5 years old. It started with beautiful baby clothes: from Dilling (favorite), Konges Sløjd, +1 in the family, play up, Lil ‘Atelier, HVID slippers and a woolen jacket from Engel Natur and the bamboo rompers from Hema.
While he grew, it sometimes became a bit more difficult because at 1.5 years he suddenly had a considerable opinion about what he wanted – something with the apple is not far from the tree. Fortunately, we are more on one line nowadays and I can loosen again with fashionable looks.
Consuming sustainably and dressing fashionably: can it be done together?
In my work I regularly speak with sustainability experts: if you Want to build a greener wardrobemust mainly wear and take care of what you have. Consider renting or buying second -hand, do not purchase too much new (because making new clothing is most on the environment).
At the same time, as a fashion professional, the independent shopkeepers who earn bread on the shelf with the sale of (children’s) clothing, I support a warm heart. And a number of producers just as good. They don’t always have it easy between the violence of the Fast Fashion Players And chain stores.
A look at his wardrobe
What exactly does our son’s wardrobe consist of?
I buy shoes from skilled shoe stores in the neighborhood: such as Bremmer in Waddinxveen and Van Keeken in Alphen aan den Rijn. Underwear and socks at the Zeeman and Hema.
Nice physical children’s clothing stores are less in the immediate vicinity (village of Boskoop). In Gouda, a city 15 minutes away, our new store has a nice selection of new clothing from the famous children’s labels and Studio Kiewie is a second -hand children’s fashion store that resal DOES – A nice address, although I have not purchased anything yet.
Most I shop online: I consciously choose and choose quality. For example, with the beautiful fashion brand American Vintage or well -known children’s webshops such as Labels for Little Ones, Smallable, Spruit Kids Conceptstore and Wonder For Kids. Furthermore, I sometimes buy something from Omoda, meadow shop of Tilburg and Zalando – mainly because of their wide range.
I like fitting at home. Not at the latest because the dimensions of children’s clothing unfortunately – just like regular fashion – differs per brand and sometimes even per model within a collection. Pants are the most difficult here.
Due to damage and shame, I have become wiser. That way I now know that the French Petit Bateau is almost two sizes smaller than the Dutch size. Adidas, Scotch & Soda, Zara, Bobo Choses and Ralph Lauren usually fall (almost) a size smaller, children’s fashion from H&M and HEMA is tailored or slightly larger. One label uses the conventional sizes such as 122 and 128, the other counts with age in years, such as 5 years and 7 years Or again 6 years and 8 years.
Vinted: fun, affordable and a little addictive
Buying second -hand children’s clothing is also a favorite.
Via Vinted you can find a huge amount of children’s clothing from designer brands such as a Ralph Lauren and Lacoste. Especially in France and Italy they love that, which makes the offer bigger than in Dutch stores. And the beautiful? They often sell those items for a small price. The range of resounding names is also large at the “fashion market site”: think of a down, bobo choses, maed for mini, Sproet & Sprout, Mini Rodini, Nixnut, Gray Label and Emile et Ida.
Recently I also sell on Vinted. But I hardly transferred the money I earned with it to my bank account. More often I buy nice, new items from it – also in the following sizes. By paying ‘Vinted credit’ within the platform with a click of the button, it seems to cost barely or nothing – classic Girl Mathas my friend recently noted: “You can also just put it on your bank account.”
On the homepage page I am constantly made new recommendations, tailored to my taste and earlier purchases. And who wants to find the real pearls/nice bargains? He must log in regularly to view the latest advertisements that match your stored searches – which you can set for your favorite brands, in the required size – I do have about fifteen.
Before you know it, if you don’t care, you are victims of the so -called rebound effect. That means: buying second -hand buying can be more sustainable, but sometimes it leads to more consumption. De Volkskrant already wrote about it in 2021 Buying and selling on Vinted: ‘Twelve packages arrived for us in one day. It is here unboxing day every day ‘ (Evelien van Veen, 10 March 2021).
Vinted earns a small amount from each transaction and the company does not hurt that. In 2024, Vinted’s parent company was running 813.4 million euros in sales and the profit amounted to 76.7 million eurosthat’s how it became known last week.
Despite conscious choosing, the final score is: more than necessary
For a child you need something: think of a summer and winter jacket, sandals, sneakers, rain boots and maybe a raincoat, ski suit and snow boots. Swimwear, jeans, sweaters, t-shirts and cardigans.
Clothing gets dirty every day and pants wear quickly through playing. Moreover, you also need some spare outfits for the backpack to school, the BSO and grandma.
But very honestly: our son could certainly do it with less clothing.
I reassure myself a bit with the thought that the designer clothing retains its value and I give most clothes another life, by selling it when he no longer fits it, passing items to girlfriends or my sister for our brand new nephew.
It continues to look for balance
It remains to look for balance. I want to buy more consciously for my child. Especially not too much (because on to that more sustainable future).
But getting dressed and making outfits is also fun – above all I think it is important that he feels good in what he is wearing.
This morning when he put on his white shoes to go to grandma, he said: “This is nice, huh, Mom. “
“Do you recognize the split between your child and want to dress fashionably and still want to consciously opt for sustainability?”
I asked other fashion professionals and mothers about their buying behavior and motivations around children’s clothing:
“I recognize your dilemma to a certain extent, but I think I have found a good balance,” Fashion journalist and writer Natasja Admiraal from Haarlem know. “I am not so sensitive to brands or the latest trends and consciously buy clothes that my daughters (aged 5 and 7) really wear to prevent half of the clothing from staying in the cupboard. Their wardrobe consists largely of second -hand clothing and moved items, supplemented with HEMA and occasionally I never use the neighborhood of Zalando. Grandpa Drop (where I recently bought nice summer dresses from sustainable brands such as Lil’atelier, Marlot Paris and Brotes) or Terre des Hommes. ”
Her practical tip for mothers who want to buy more sustainably: “Buy second -hand in advance in larger sizes, so that you can later ‘shop’ from our own cupboard,” says Admiraal.
Philippine Kaiser, founder of the shoe and bag brand 5pm From Eindhoven, said: “Since the birth of Alix (almost 3) I have been buying most of her clothing consciously. Her first packages were hand knitted and found through Vinted. Because I also know the production side of the fashion industry, I am critical of brands that profiles themselves as sustainable. Is it such a complex issue. Where does it eventually see? What is the one? Of which materials with one? Tackle these points and then call themselves sustainable, while the whole picture is missing. “
“For me, sustainability is mainly in quality. Clothing that will last a long time, which you can pass or can sell again. I don’t buy excessively on Vinted, but I choose targeted items from brands that I know they stay beautiful, even after a lot of washes. Alix ‘I prefer to buy her clothes from Dutch brands such as Sproet & Sprout. Underwear and paplings I have to get it in the past. I am getting rid of that now, “says Kaiser.
Colleague and senior editor of FashionUnited France, Julia Garel From Utrecht, when asked, it said that it was not a tension between style and sustainability. “I am not really tempted to buy designer clothing for my one -year -old daughter. I estimate that I have bought only about five percent of her wardrobe new – only things that were really needed. The rest, about 95 percent, consists of pieces or second -hand finds from physical stores. For myself, I like to search for that one unique Fashion Item, but I never buy children’s clothing there.”
Image: Vinted. Credits: ownership Vinted
Image to illustrate online shopping/packages. Credits: ownership PostNL
Zeeman socks for illustration (here you see the Happy Feet sock collection from Zeeman) Credits: ownership Zeeman (via GanbaroopRPR on January 10, 2025)
HEMA Winkel Child Credits: ownership HEMA (download through the press department on the HEMA website)