Karl Lagerfeld Jeans has joined forces with Amsterdam-based design duo Atelier Reservé for an exclusive capsule collection. The collection combines the classic style of Karl Lagerfeld Jeans with the sustainable design principles of Atelier Reservé, which specializes in creating fashion from recycled and deadstock materials.
- Karl Lagerfeld Jeans and Atelier Reservé launch an exclusive, sustainable capsule collection.
- The fourteen gender-neutral items, made from recycled materials, are available in Madrid, online and via Zalando.
- This collaboration illustrates the growing trend of sustainable partnerships between established and niche fashion brands.
The capsule collection consists of fourteen gender-neutral pieces, including utility jacket, baggy jeans, hoodies and T-shirts. In addition to clothing, the collection also includes functional accessories, including a beanie, a canvas tote, a cap, a hobo bag and a laptop sleeve. These pieces are all designed with an eye for detail and made from carefully chosen recycled materials, which gives each piece a unique and exclusive look.
The collaboration between Karl Lagerfeld Jeans and Atelier Reservé is an example of a growing trend in the fashion industry where established brands collaborate with sustainable niche labels. This year, Calvin Klein collaborated with emerging designer Nensi Dojaka for its SS25 collection. For established fashion professionals and retailers, collaborating with young brands offers a case study in the future of fashion production, where design and sustainable innovation come together to meet the changing demands of the modern consumer.
The Karl Lagerfeld Jeans The collection has limited availability. This underlines the exclusive character, which is a strategy for many brands to strengthen brand value.
