Where Zeeman could count on a lot of praise for the recent campaign on the Grown Diamond Lab, the jeweler’s industry was less enthusiastic. The campaign revolves around ‘Diamonds Are for Everyone’ and a lab diamond and a pendant for only 29.99 euros. With this, Zeeman wants to remove unnecessary costs and democratize diamonds. The dissatisfaction with the campaign has even ensured that Dutch jeweler Gisser has started summary proceedings.
Gisser soon responded to the Zeeman campaign. “In a campaign in which a lab diamant of 29.99 euros was compared with a so -called similar product at a jeweler of“ often more than 300 euros ”, a whole professional group was put away as over -price and misleading. A framing that is not only incorrect, but also harmful to a professional group that mainly trusts and is available for trade units, so is noon, so underflow, noon.
Gisser even started to Zeeman on which the misleading comparison said from the campaign has been removed. “Evil has already happened. The suggestion that jewelers let their customers pay too much structurally undermines the confidence that the basis of our industry forms.” So there will be summary proceedings. RetailTrends reports that the case serves on Friday 26 September. Gisser mainly wants a rectification and apologies to the jewelers sector.
Many jewelers fell about the Zeeman campaign. FashionUnited asked Zeeman two weeks ago for comment, but the discounter turned that possibility. Jewelers believe that they can make the same product for the same price. However, because jewelry is often made with larger lab diamonds and are put in gold, prices are higher. However, this is not a good comparable basis if the Zeeman diamond is opposed to this. “The end product is essentially different.”
