Positive fashion news deserves extra attention. That is why FashionUnited highlights a number of noteworthy messages every two weeks. Today Inditex, Joline Jolink and Ba&sh deserve a podium.
Inditex is building a wind farm to supply its headquarters with its own energy
Spanish fashion company Inditex is building a “small” wind farm in the dock of the outer harbor in La Coruña (Spain) and is making progress. Zara’s parent company, Massimo Dutti and Pull&Bear, plans to invest 21.7 million euros in this project.
The wind farm will be used for its own energy. For example, the wind farm must cover the energy needs of the head office in the future. The project is now entering an ‘information provision’ period.
After this period, the construction of the wind farm and supporting infrastructure is expected to be completed within one year. The wind turbines are expected to generate their first energy in 2025. In 2026, the wind farm should be fully operational, generate an energy production of 52 gigawatt hours and begin an operating life of a period of 30 years – from 2025 to 2055.
Joline Jolink presents the first garment from her Fashion Farm
Fashion designer Joline Jolink moved from Rotterdam to a farmhouse in Overijssel in 2023. Her goal: To provide insight into the entire process, from raw material to end product. Although her first garment from her own raw materials was expected in 2025, she now presents her first garment from her ‘Fashion Farm’: The Gertrude Sweater.
The sweater is the first piece of clothing from her farm and was made in collaboration with The Knitwit Stable, which uses Dutch wool for which there is hardly any destination, Jolink writes on her social media.
The wool-white sweater was provided with a lick of paint that was immersed in a bath full of pigments from organic woad plants. These plants come from the vegetable garden of the ‘Fashion Farm’.
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Ba&sh finances the restoration of 8,000 hectares of agricultural land
Ba&sh entered into a partnership with the regenerative agriculture program Nativa a year ago. Now the fashion brand is taking the next step: it will finance the restoration of 8,000 hectares of agricultural land, it was announced in a press release.
The financing is the next step in Ba&sh’s ambition to transform the ready-to-wear sector. The fashion brand wants to protect biodiversity and reduce CO2 emissions.
“There is a lot of satisfaction with this collaboration. We have now taken the first step to implement agricultural production generative practices. The social transition and the mediocre environment of the industrial sector in practice contribute to a greater absorption of carbon and to the better preservation of life’s ecosystems,” said Alice Fribourg, director of strategy at Ba&sh, in the press release.
