Dutch media brand JAN and fashion brand Another-Label are joining forces to launch an exclusive fashion collection. This unique collaboration marks the beginning of JAN’s entry into the world of licensing partnerships, with which the brand is serving its influential, affluent target group of 30+ women in an innovative way.
Pop-up
With a vibrant pop-up store in the heart of Amsterdam, JAN and Another-Label will present their first timeless capsule collection from Friday 13 September to Sunday 15 September. The pop-up is located at Rokin 102 in Amsterdam, in the former building of Fashion for Good. Here, visitors can try on the collection and purchase it immediately. Visitors can also participate in personal styling sessions, provided by JAN’s permanent fashion editors, and enjoy various activations and surprises throughout the weekend.
Josephine Kay, editor-in-chief of JAN, says about the collaboration: “JAN and Another-Label are both rock-solid Dutch brands that value quality. That’s why this collaboration felt like a match made in heaven!”
About the collection
The high-end collection, which was officially launched on September 10, consists of 14 carefully selected items and is completely seasonless. All garments are designed with an eye for detail and offer perfect fits and refined accents. Neutral colors such as black, off-white and gray-green ensure that the items are timeless. Furthermore, the collection contains surprising elements, such as an exclusively designed logo in honor of the collaboration, which reinforces the international allure of the items.
For the launch, a special fashion series was shot in Amsterdam, the city where both JAN and Another-Label originate. This series reflects the essence of the collection: elegance and refinement combined with timeless style.
Lotte Lampe, founder of Another-Label, emphasizes: “Sincerity and authenticity are central, both in the personal click and in the business partnership between our brands.”
