Iconic JC RAGS is making a comeback after a complete repositioning in collaboration with design studio BALLPARK STUDIOS. The renewed collection, which combines the best of modern design and timeless style, is available from this week at around 45 leading retailers nationwide.
The relaunch of JC RAGS, owned by Atrium House of Brands for a number of years, marks a new chapter for the brand. With a fresh approach and a bold vision of contemporary menswear, the collection has been completely redesigned starting this season. The result is a collection that is clean, masculine, yet refined, without compromising on quality or wearability.
Rebranding
JC RAGS’ new tagline, ‘Connected Through Attitude’, embodies the core of the renewed brand identity. More than just a slogan, it reflects the brand’s vision of how clothes connect us. Through attitude, presence and confidence, JC RAGS creates a shared language that connects the wearer to like-minded people, regardless of their background or personal style.
Translation
The new JC RAGS brand identity goes beyond the collection. The entire brand identity is reflected in all facets of the branding. From a renewed logo to fresh labels, and from a modern online presence on social media to a completely new website, JC RAGS has taken care of every detail to reinforce its repositioning.
This new visual and strategic approach emphasises the brand’s core values: fresh masculinity, no-nonsense maturity and individual community.
Kick-off
On Monday 9 September, the official kick-off of the new collection took place in a greenhouse transformed into a JC RAGS bastion in the middle of the country. Almost 300 attendees were presented with a brand video that led to a spectacular unveiling of the collection that is available online and offline at 45 good points of sale.
