The Equestrian brand of H&M, All in Equestrian, is expanding in Europe. The collection, with products for both horse and rider, is available online in the United Kingdom, Germany, the Netherlands, Switzerland and Austria.
All in Equestrian, launched at the end of 2023, offers a compound collection, from functional stable clothing to rider inspired pieces, designed to also wear outside the stables.
So far, since the beginning of 2025, the collection was only available online for Scandinavian customers. H&M expands distribution after ‘great feedback’. The autumn/winter collection of 2025 is available online at HM.COM.
The autumn/winter collection of 2025 was designed in collaboration with top athletes Malin Baryard, Peder Fredricson, Nicola Philippaerts and Olivier Philippaerts. The collection offers ‘chic, stylish, modern, casual and comfortable’ clothing, including quilted gilets and jackets, riding layers and riding pants, sweatshirts with images, T-shirts, sports shirts with long sleeves and socks, for women and men.
Petra Leijon Af Burén, head of equestrian sport sponsorship at H&M, says: “We get great feedback from fans and riders around the world. We are pleased to bring our products to even more equestrian enthusiasts in Europe.”
This article has been translated into Dutch using an AI tool.
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