After a rollout in Belgium and France, among others, H&M Pre-Loved can now also be found in the Netherlands. The second -hand selection was introduced in a store in Amsterdam, reports H&M on LinkedIn. It is the ninth physical location for H&M pre-loved worldwide.
Not only second -hand items from own brand H&M (and sister brands from the H&M Group) are shown, also items from other external brands. “Now that shoppers are looking for more ways to combine vintage with new, Preloved appears to be a hit,” reports H&M. “Customers come back to the stores to find unique pieces and this season they can expect leather, denim and first -class accessories.”
More and more brands and retailers are introducing second -hand in the range. These can be items from your own previous collections, but also second -hand items from external brands.
