Swedish fashion retailer H&M has unveiled a first look at its upcoming collaboration with Stella McCartney. This is about twenty years after the first collaboration with the British designer. The collection will be launched on May 7.
In 2005, the collaboration was the second design collaboration ever for H&M, following the sold-out success of the first collection with Karl Lagerfeld. McCartney’s original collection with the retailer focused on work staples and wearable separates. This time the collection highlights the 25-year design history of the designer and activist. The emphasis is on recycled materials and innovative use of raw materials for coated materials, such as industrial corn and recycled vegetable oil, as well as certified organic cotton and wool.
The collection, which includes clothing, bags, shoes and jewelry for women, “unites past and present.” It combines beloved current hallmarks, such as oversized shirts, trench coats and sharp tailoring, with playful iconic pieces from McCartney’s early archive, including jeweled prints and slogan tops.
Commenting on the collaboration, McCartney said in a statement: “I see this collection as a journey through my fashion history. It is a true mix of current classics and some of my old favorites that show my first steps into fashion and the development of my signature. It is playful, powerful, sparkling, cheerful and sophisticated.”
Stella McCartney H&M collection launches on May 7
Key items in the ready-to-wear collection include a classic trench coat in light beige-khaki, made from one hundred percent ROC-certified cotton. This means that farms must restore soil and biodiversity and not use artificial pesticides and fertilizers. In addition, there is a semi-transparent lace mini dress decorated with crystal-like beads, made from eighty percent recycled glass. There are also matching pajama pants and shirts made of organic cotton, and a triangle bra with glass beads, made from eighty percent post-consumer glass.
Other items include rib-knit dresses and tops with McCartney’s signature Falabella chain at the neck. The collection also includes a long white dress with a cape-like sleeve, sparkling partywear, separates and denim. There are also mesh dresses and tops with an archive cherry print.
There’s also a cropped bomber jacket with a smock detail at the cuff in a snakeskin-inspired print and finish. The coated material is partly made from recycled vegetable oils and agricultural crops, such as straw.
The line also includes casual pieces, including hoodies and T-shirts emblazoned with Stella’s name, or an airbrushed white horse. This is a nod to the tongue-in-cheek aesthetic and vibrancy of McCartney’s celebrated design years in Paris in the late 1990s and early 2000s. There’s even a white mini T-shirt emblazoned with ‘Rock Royalty’ in studs, for a dose of nostalgia and as an homage to a style McCartney himself wore to the 1999 Met Gala.
Accessories from Stella McCartney take center stage in collaboration with H&M
In addition to the clothing, accessories include six bags, ranging from small branded shoulder bags to giant totes with McCartney’s famous bubble logo. There is also a timeless chocolate-colored bag with a chain detail as a strap. Some pieces include McCartney’s signature Falabella necklace, including necklaces and earrings made from recycled metal in mixed tones. There are also ballerina flats in an animal print, white slingback heels with McCartney’s signature sculptural curved heels, and loafers with chain detailing at the front.
For a playful touch, the collection also includes keyrings: one in a striking cherry-shaped resin design and the other in rubber red Stella letters. In addition, there are GOTS-certified, unusual silk scarves that show the main cherry and horse prints and motifs of the collection.
Ann-Sofie Johansson, creative consultant and head of the womenswear design team at H&M, added: “Stella has always had a bold vision for fashion, and this collection follows her journey from a young, rebellious voice to a master of timeless design.
“Each piece in the collection is covetable and tells a unique and daring story.”
Prices for the clothes range from £27.99 / 29.99 euros / 39.99 US dollars for a white ‘Stella’ branded bodysuit to 279.99 pounds / 299 euros / 329 US dollars for the oversized car coat in gray heather RWS-certified wool.
The accessories range from £27.99 / €29.99 / US$39.99 for the red Stella McCartney keyring to £189.99 / €199 / US$219 for the bag with Falabella chain detailing, which is made partly from recycled polyamide.
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