When H & M’s designer collaborations Entering, they always shoot at the top of our wishlists. Fortunately for us, another blockbuster is planned – this time of The Polish designer Magda Butrym.
Butrym from Warsaw, who counts J.Lo, Selena Gomez and Emily Ratajkowski to her many celebrity fans, is known for her unique twist to Slavic style, combining romance and femininity with a sexy, modern edge.
H&M enters into the latest designer cooperation with Magda Butrym for new collection
For her H&M collection She has reviewed some of the hero pieces and most important silhouettes of her brand of the past decade, where she brought her characteristic sensitivity to ready-to-wear, shoes, accessories and even swimwear.
Magda Butrym Wanted Shoppers to ‘feel the brand in every piece,’ she said ELLE UK During a special preview of the collection. She also wanted her characteristic rose motif to be central to the collection: ‘It is daring, delicate and protects her inner flame in one way or another because of the thorns. And this is, for me, the Slavic woman, “she said.
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“Magda is really unique, her brand is unique,” said H & M’s creative adviser Ann-Sofie Johansson. ‘It is visually so strong and it is that combination of poetic and powerful. That is something that really many women respond to. ”
The codes of the brand run through the entire collection, which consists of close-fitting dresses and showstoppers with sequins, elevated tracksuits, denim for parties and t-shirts with rose print. There is also customization and an ultra-luxury cabernet colorful leather trench coat. Meanwhile, his lace -like crochet pieces one nod to Polish craftsmanship From her brand, while roses decorated with shoes and glittering jewelry are meant to boost the glamor.
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Also part of the collection: a crocheted hat and a silk headscarf. “The headgear is the hero product of the collection,” said Butrym. “It’s … timeless. It can stay with you. This is The symbol of Slavic women And over the years it is now the symbol of my brand. “
Butrym, who recently showed her latest main collection during Paris Fashion Week, also celebrates the ten-year anniversary of her brand. “My brand is a bit connected to the past,” she said. “I try to push it so that people will understand the heritage in the future.”
The collection of 45 pieces will be launched online on 24 April and in selected H&M stores.
