The German Discounter Lidl wants to redo its sports brand Crivit and become the ‘strongest sports brand in Europe’ with a campaign.
“Find Your Move” is the first international omnichannel campaign of the brand, Lidl shares in a press release. The campaign will be shown in more than 30 countries on television, social media and in the physical stores. The goal is to invite people to ‘re -discover movement’.
With the start of the campaign, the renewed brand identity of Crivit is also launched. The brand is now present with its own profiles on social media channels such as Instagram, YouTube and Facebook.
The Crivit products are available in Lidl branches in more than 30 countries. In keeping with the repositioning, the Lidl webshop has received an update, which is now live in Germany, France, the Czech Republic, Slovakia, Poland, the Netherlands and Belgium. In addition to products from Crivit and other non-food products from Lidl, additional information about the brand world of the discounter is also presented.
“Lidl in Germany is pleased to be part of the success story of Crivit,” said Steffen Graf, head of Non-Food of Lidl Dienstleistung Gmbh & Co. Kg. “With Crivit we are committed to making sport and exercise easily accessible for everyone. We believe in the power of this strong brand and the potential to inspire people to a more active lifestyle-at the best price-quality ratio.”
Crivit offers sportswear and equipment for various sports, as well as products for the outdoor and camping sector.
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