Pleasing, the beauty and lifestyle brand of singer and actor Harry Styles, unveils a collaboration with British fashion house JW Anderson. In a statement, Pleasing said the collaboration stems from a “fashion-driven friendship” and has “personal meaning” for both founders Harry Styles and Jonathan Anderson. The two have been working together for a long time and support each other.
Together with their teams, they design a collection of clothing, accessories and nail polishes, inspired by the playful and innovative aesthetic that first brought them together.
Pleasing x JW Anderson collection
The Pleasing x JW Anderson capsule collection is characterized by signature pieces. Highlights include the JW Anderson bumper bag, often worn by Styles, now in an exclusive color with both logos across the shoulder strap. The designer’s patchwork cardigan, loved by the singer, also features balloons in a rainbow of colors. In addition, the leather penis keychain from JW Anderson is covered in glitter.
Other highlights include a Balloon Star elongated T-shirt, a Pleasing sweatshirt decorated with a shiny mylar balloon dotting the ‘i’ in the logo, and a sheer T-shirt with a colorful balloon print.
There are also new variations of Pleasing nail polishes, including a special edition four-piece nail polish set and a fifth individual nail polish, marking JW Anderson’s first foray into the beauty world. The collection is rounded off with five metallic-gold Pleasing Polish shades.
Shaun Kearney, CEO of Pleasing, shared in a statement: “At Pleasing we believe in the power of collaboration to create something truly special. Partnering with JW Anderson is something we’ve been dreaming of for some time – bringing our two like-minded brands together to inspire and engage our communities. This partnership is a testament to the shared values of creativity, joy and innovation that both brands cherish.”
“What makes it even more meaningful is the personal bond between Harry and Jonathan – a friendship and creative synergy that has inspired the pieces in this collection. Together we have reimagined iconic designs through the lens of both brands, creating a capsule that celebrates individuality , playfulness and the vibrant communities that support us. We are thrilled to introduce JW Anderson to the Pleasing community and share this joyful collaboration with the world.”
The Pleasing x JW Anderson collection is available at pleasing.com and jwanderson.com, as well as in select JW Anderson stores and Pleasing pop-up locations in New York City and Los Angeles. The collection is available from today via the Pleasing and JW Anderson platforms. Prices range from 20 pounds to 850 pounds (24 euros to 1025 euros).
This is what the Pleasing x JW Anderson capsule collection looks like.
Pleasing opens pop-ups in New York and Los Angeles
The launch of the collection follows the opening of two temporary pop-up stores in New York and Los Angeles, celebrating the brand’s new launches, including a new fragrance and a holiday-inspired 22-piece gift collection of clothing and accessories .
The New York pop-up is located at 140 Wooster Street, and the Los Angeles store is at 1222 Abbot Kinney Boulevard in Venice.
The openings follow four successful pop-ups across the US in Austin, Chicago, Houston and Orlando, as the beauty and lifestyle brand uses physical retail to drive growth and connect with its community, with more openings planned for 2025.
Kearney added: “Retail remains a key growth opportunity for Pleasing as we see the tremendous value our community places on physical experiences. Our goal is to create joyful, inviting spaces that invite discovery and connection with the Pleasing brand and strengthen the products.”
“These spaces also honor the rich, creative world and sentiments our founder built through his music. Looking ahead to 2025, we’re excited to explore long-term retail models in the US and try international pop-ups, driving continued growth and Pleasing’s global presence.”
This article previously appeared on FashionUnited.UK. Translation and editing by Susan Zijp.
