Paris-based AI fashion forecasting company Heuritech analyzes millions of social media images to predict which styles, colors and fabrics will dominate the coming seasons. For SS26, the agency identified ten notable trends. FashionUnited highlights a number of them with the help of catwalk looks.
In Heuritech’s SS26 trend analysis, purple is declared the trend color of the season. From lilac to eggplant, the color symbolizes individuality, spirituality and emotional expression, the agency said. The trend color is gaining ground not only in women’s fashion, but also in men’s fashion. This observation is confirmed by Pantone’s SS26-LFW and NYFW color charts where purple is also prominent.
In addition, light yellow – also described as “Creamy Yellow” or “Popcorn Yellow” – out to the new neutral.
Lidewij Edelkoort already said that the sneaker will make way for the moccasin. Heuritech sees that moccasins and similar footwear such as loafers and boat shoes are gaining popularity, partly thanks to the influence of beautiful catwalk examples from Miu Miu, Chloé (led by Chemena Kamali) and Isabel Marant.
After leopard, zebra and dalmatian prints are the strongest performers when it comes to animal prints for SS26. Snake prints, crocodile prints and cow prints are also trendy.
Lace, satin and sheer fabrics are among the most important materials of spring/summer 2026, says Heuritech. It’s all about romantic and feminine silhouettes.
The ten other biggest trends for SS26 according to Heuritech include: raw denimruffles and pleated hems and the trend The New Raw in which practical and city-chic come together in functional, stylish but comfortable designs.
