Garcia, the international Jeanswear brand, is proud to report that it is prepared for the future and the upcoming sustainability legislation. With the launch of the Digital Product Passport (DPP), which is mandatory in Europe from 2026/2027, Garcia is taking an important step towards more transparency to consumers.
“It was an intensive process, but we are extremely proud that we have added a QR code to the Carelabels from the Spring/Summer 2025 collection. By scanning this, the consumer comes directly to the digital product passport of the product in question. This provides insight into where the product comes from, how it was made and which materials have been used. It is an important step in our mission to become more transparent and more sustainable, “said Ellen de Jong, CSR Manager at the JOG Group, of which Garcia is part. This step fits perfectly with the CSR strategy of the brand and emphasizes them commitment for sustainability under the motto: “Try to do better every day.”
The power of a family business
In recent years, the brand has made enormous progress in the field of corporate social responsibility.
In 2019, Garcia introduced the ‘Garcia Family Code of Conduct’, based on the BSCI Code of Conduct. Garcia is also actively involved in the Denim Deal, which focuses primarily on the use of Post Consumer Recycled Cotton. We are also committed to making a difference through the Garcia Foundation, which supports projects that improve the well -being of children in difficult situations.
Garcia is committed to guaranteeing sustainability for both current and future generations. This fits perfectly with Garcia’s conviction that sustainability is a responsibility that extends to the entire ‘family’, from employees and partners to suppliers and end consumers.
First in a changing market
The introduction of the Digital Product Passport provides consumers, among other things, insight into the origin, composition and the percentage of recycled materials of products.
With the approaching European and national sustainability legislation, including the Agec Act in France and the CSRD Directive, Garcia again shows that it wants to continue to lead the way.
Mark Hommelberg, CEO of JOG Group: “Integrating a digital product passport in our entire collection of development process is absolutely not an easy task, but the Garcia team and their business partners have managed it. The fact that we take this step as a precursor in the industry is something that we as a company can be particularly proud of. “
