With more than 30 years of experience and a firmly established position in Germany, Austria and Switzerland (DACH region), the denim brand GANG is facing an important next step: building a successful presence in the Benelux market. To this end, the label is looking for an experienced wholesale partner with a strong network, in-depth knowledge of the industry and a passion for building long-term partnerships in the region. The kick-off of these plans will be given by participation in the renowned Amsterdam trade fair Modefabriek, which will serve as a springboard on January 26 and 27, 2025.
DNA: Authentic style meets fashionable sophistication
GANG’s philosophy is based on the belief that clothing is more than a daily necessity companion. “Our jeans and trousers should underline the personality of the wearer(s),” explains the team behind the brand. Denim in particular offers the opportunity to create a unique product through various washes and details. With a recommended retail price between €99.95 and €149.95, GANG positions itself in the mid-range segment. Timeless elements are combined with innovative design and an ideal perfected fit.
The highlights of the brand consist of four women’s collections per year, supplemented with a men’s line that is under development. The extensive Never-Out-of-Stock (NOS) program offers additional flexibility and planning certainty for retailers. With the combination of style consciousness, reliability and a focus on more sustainable production, GANG positions itself as a strong partner for the retail sector.
Success story and international expansion
Since its founding in 1994, GANG has had a turbulent history, but in recent years the brand has achieved impressive success. Sales have even doubled between 2020 and 2024. In addition to high-quality collections, investments have been made in core areas such as design, marketing, logistics and IT to lay the foundation for international expansion. The German-speaking region remains GANG’s core market, with more than 700 points of sale in Germany, Austria and Switzerland. The brand now wants to transfer this success to the Benelux market – a region known for fashion-conscious consumers and demanding retailers.
Requirements for the collaboration
To build and manage the Benelux market, GANG is looking for an agency or importer with extensive experience in distribution and a deep understanding of retailer needs. The ideal partner has a showroom in Amsterdam or Brussels and a dedicated sales team that is active on location, at customer visits, trade fairs and events in the region. Key tasks include product training, new customer acquisition and close cooperation with the German team from the headquarters in Kolbermoor, Bavaria.
The collaboration offers benefits for both parties. GANG supports with introductions, marketing materials and tailor-made sales strategies. The goal is a strong and sustainable positioning in the Benelux market.
Modefabriek: Stage for market introduction in the Benelux
The participation in the Modefabriek on January 26 and 27, 2025 marks the starting point of GANG’s entry into the Benelux region. As one of the leading fashion fairs in the Netherlands, the “EXPO Greater Amsterdam” location offers the perfect opportunity to present the brand to a broad professional audience and establish initial strategic contacts.
With a clear focus on denim and women’s collections, GANG will highlight its core qualities: authentic washes, high-quality materials and unique designs. The Modefabriek not only functions as a showcase for the collections, but also as a central meeting point for potential partners. Here, direct conversations can take place, networks can be expanded and strategic foundations can be laid for successful cooperation in the region.
Partnership with potential
GANG’s expectations for the Benelux market are clear: quality over quantity. In the first phase there is a strong focus on attracting key accounts and leading customers. At the same time, the brand strives for a long-term collaboration with an agency or importer that also values sustainability and continuity.
With its presence at the Modefabriek and a strong wholesale partner on board, GANG is ready to write a new chapter in its success story. Retailers and agencies that want to be part of this journey can count on a close, cooperative collaboration with clear shared goals: building a brand that redefines denim in the Benelux market.
