The players and staff members of Feyenoord 1 and Feyenoord Women 1 wear clothing from Peuterey from next season. The Italian brand is the official Formal Fashion Supplier from Feyenoord for three years from 1 July 2025.
Peuterey takes care of the clothing that players, staff members and other representative employees wear on competition days and on other official occasions. The contract between the clothing brand and Feyenoord was officially signed prior to the away match against AC Milan in the UEFA Champions League, mid -February. This festive moment took place in the European Flagship Store of Peuterey in Milan.
Shared growth ambition
“We have recently oriented ourselves to a clothing supplier that suits us well,” says Ruud van der Knaap, commercial director of Feyenoord. ‘Peuterey is a beautiful Italian clothing brand that wants to be even more visible in the Netherlands and wants to grow. That turned out to be a good match with our need to look good and to work together with strong, emerging, international brands with the same ambitions as we do. We found each other in that. We can help each other to grow further together. “
Proud
Tiziano Bonacchi, CEO of Peuterey: ‘For us it is fantastic to collaborate with a brand that has such a big name and strong history in the Netherlands. That will definitely help us to increase our brand awareness. We have discussed this collaboration extensively. I can’t wait to see the players and staff members walking in our clothing next season, that will make me extremely proud. “
About Peuterey
The Peuterey brand was created in 2002 in the Italian region of Tuscany. The name is inspired by one of the tops of Mont Blanc. The three red dots in the Logo of Peuterey also refer to this. The brand originally focused on Outerwear, but now offers a complete clothing line for both business and leisure clothing. Peuterey’s clothing is sold all over the world, especially in Europe and Asia. In the Netherlands the clothing is available throughout the country.
Connection by D-Lux Concept
The collaboration between Feyenoord and Peuterey has come about thanks to the use of D-Lux Concept, an Antwerp agency that connects brands with strategic partners in the Benelux. Dutch founder Camille Vermeu strongly believes in the synergy between football and fashion, a vision that fits seamlessly with Toddlerey’s recent re-positioning as an outfitting concept with international ambitions.
In addition to Peuterey, D-Lux Concept also represents brands such as Dstrezzed in Belgium and recently Palm Angels in the Benelux.
