Equalité, founded in 2019 by Gürhan Tüzemen, is much more than a clothing brand; It is a vision that focuses on equality and community. With an innovative approach to fashion and a strong focus on inclusiveness, Equalité has conquered a unique position in the fashion world.
From dream to reality
Five years ago his journey started with Equalité, driven by the dream to create a clothing brand that goes beyond fashion alone. He says: “At the age of seventeen I started working in a clothing store, initially as a part -time job in addition to my studies. After my studies I continued to work there as a manager and marketing manager, where I gained valuable experience. I was inspired by major brands such as Nike and Adidas, and how they developed their products and launches Equalité.”
Ultimate on and offline brand experience
The opening of Equalité’s first Flagshipstore in Rotterdam marks an exciting new chapter for the brand. This inspiring space offers customers the opportunity to experience the world of equalité in a completely new way. “At a time when everyone mainly goes online, we have decided to do it differently. We think that as long as we can make our community happy and offer something cool, we are on the right path. That confidence has led us to open our first flagship store in May 2024.” The store, located in a city that is synonymous with streetwear culture, offers more than just the latest collections. Customers can go there for accessories, perfumes, luxury skincare and enjoy a drink in the Equalité Café.
Chapter 50: Fashion that pushes boundaries
The newest collection, Chapter 50. Sandscape Race, combines the soft shapes of the desert with the roughness of a desert rally. Gürhan explains: “We see a shift of clothing for men and women to Unisex Mode. Our collection embraces this change and offers pieces that are accessible to everyone.” This collection reflects Equalité’s dedication to innovation and cultural diversity, where each piece tells a story that goes beyond fashion alone.
Grow with a strong vision
Equalité has developed into a brand that is loved by young people between the ages of 16 and 30 and is recognizable on the street. The brand continues to grow through a strong bond with its community and strives that customers not only wear their clothing, but also become involved in their mission of equality and inclusiveness.
With a continuous focus on innovation, Equalité actively searches for collaborations with influential partners to increase their impact. The founder summarizes the ambition: “My dream is to further expand our community and to enter into greater collaborations with well -known brands. That is what I get energy from,” says Gürhan.
Logistical support by Monta
With the ambition to expand the brand to Europe, Monta has turned out to be the ideal partner for equalité. “Expanding abroad is certainly something we are thinking about. We are currently only active in the Netherlands, because we want to make sure that we are firmly before we cross the border. The dream is to be able to serve all of Europe, and in the coming years our products will also be available outside the Netherlands,” says Gürhan.
The long -term partnership with Monta supports their growth by offering advanced fulfillment services, with which equalité can concentrate on their core activities and innovation. Thanks to this collaboration, Equalité can optimize its logistics processes without giving control. This relationship ensures that equalité can continue to operate efficiently and flexibly, which is crucial if the brand wants to realize its European ambitions in the future.
The implementation of Monta’s Retourportal has contributed to a smoother return experience for customers, which has further increased customer satisfaction and loyalty. This portal makes the return process clearer and more efficient, resulting in fewer questions to customer service and an improved overall customer experience.
Ambition and Innovation
Equalité continues to focus on expanding his community and entering into new collaborations. With the physical store in Rotterdam as an important step, equalité is determined to expand its footprint in Europe.
Gürhan also sees the role of technology in this expansion: “One of the trends that I expect in online shopping is the rise of AI. It makes it easier to create images that would normally require a whole team. This significantly improves the online shop experience for consumers.” Equalité already uses AI in the background and is planning to show this more in the foreground soon. The brand sees opportunities to further spread its values of equality and inclusiveness through strategic collaborations and addressing various markets throughout Europe.
Equalité is a dynamic movement that continues to challenge and inspire the fashion industry. With a strong focus on inclusiveness and self -expression, the brand remains a beacon of inspiration for young people worldwide. While equalité grows, thanks in part to a strong logistics cooperation, it remains loyal to its core values and offers a place where everyone can be their true self.
