In the latest Pre-Fall 25 collection from the Dutch brand Gabbiano, the concept of ‘slow living’ is central. Inspired by Cap Ferret, an island known for its rich fishing traditions and serene landscape, this collection emphasizes the need to slow down in a world full of hectic pace. The island, which attracts people by its sea and oysters, reflects the peace and simplicity that is often missed in modern society. For Gabbiano, this message is important: sometimes we need to stand still, relax, and unwind.
Design choices driven by slow living
The ‘slow living’ concept has been subtly but powerfully implemented in the design choices for this collection. A carefully composed color palette with fresh shades such as Mint green, Ocean blue and Sunset red, combined with the calm basic colors Taupe and Sand, provides balance and tranquility in the designs. The collection is made from a mix of linen, tencel and seersucker fabrics that are known for their natural and artisanal appearance. These textures enhance the sense of simplicity and sustainability that ‘slow living’ symbolizes.
The graphics play an important role in conveying this philosophy. Think of relaxed, summery visuals that evoke a warm and natural atmosphere, in keeping with the idea of slowing down and enjoying the moment. The shoot location emphasizes this message through the calm and harmonious presentation of the collection.
Wholesale strategy: slow down and recharge
The ‘slow living’ concept and the connection with Cap Ferret are not only communicated in the designs, but also in the wholesale strategy. Buyers and retailers are informed about the collection during the sales season. Upon delivery, they receive a physical package with detailed explanations of the outfits, colors and a media package with images that they can use for product presentation. In addition, Gabbiano offers POS material to enhance the shopping experience and there is a contact person for questions and/or more information.
Gabbiano Pre-Fall 25 in the store range
The sales season for Pre-Fall 25 has now started; If you are interested in this collection, please contact sales@gabbianodenim.com or via 0207855200.
Draw inspiration from the peace and beauty of Cap Ferret, which is translated into this collection by Gabbiano.
