Pure Path’s FW25 collection, titled Wasteland, tells a story of adventure and style, inspired by a nostalgic US road trip film from the ’90s. Pure Path shares the inspiration behind their latest designs, as they prepare for the sales season of their most versatile collection yet. “Own The Journey”, Pure Path’s motto, comes into its own in the inspiration and collection items, where the emphasis is on the journey, not the destination.
The look & feel of the Wasteland collection
Wasteland has its origins in the impressive landscapes of Western America, from bustling cities like Las Vegas to the serene canyons of Arizona. The collection translates this atmosphere into a palette of warm earth tones such as taupe, bottle green, burgundy and raspberry, combined with accents that reflect the unique rock formations and open roads. These colours, executed with rich fabrics and details such as chain embroidery and puff prints, bring texture and a touch of luxury to the male wardrobe.
How did Pure Path handle FW25 compared to other seasons?
- The jacket package, that has made major and successful steps in FW24 due to their commercial and highly sought-after price-quality ratio, is being further expanded. There are new additions such as wool coats in both bomber models and classic long styles.
- Key pieces such as blazers and overshirts are combined with comfortable sweaters with humorous quotes and straight-fit denims. These versatile outfits can be styled with accessories such as caps in playful accent colors. The emphasis is on layers, a trend that is becoming increasingly important in men’s fashion. In addition, ‘comfort meets classic’ is a prominent vibe for this season.
- A special highlight is the introducing the Aiden, a new denim fit with a loose fit and tapered fit. Made from 100% cotton, these jeans offer an authentic denim look & feel in light, minimalist washes.
What does Pure Path FW25 offer for retailers, and where can the collection be viewed?
The Wasteland collection offers a balanced mix of commercially attractive and unique designs, where the greatest growth is in the diversity of the collection. This makes the collection a valuable addition for retailers who respond to the demand for timeless, layered looks with varied styling options.
The collection can be viewed during the SHIFT fashion fair and available from week 3 to week 9 of 2025.
- SHIFT: January 26 and 27, 2025 at Taets in Zaandam
- Showroom: January 13 to February 28
With Wasteland, and the adventurous inspiration of the collection, Pure Path continues their motto of ‘Own The Journey’, responding to the needs of the market for comfortable items that radiate luxury.
