For Spring/Summer 2026, POM Amsterdam and Gwen van Poorten, known as presenter, influencer, writer and podcaster, are joining forces for a collaboration that reflects the energy and positive mindset of both GWEN and the POM team. The Up Capsul collection team promises to be a must-have for the summer of 2026, Comfy Leisure Wear with a Fabulous Dose of Up-a perfect balance between relaxation and style.
The collaboration is the result of shared values between Pom and Gwen. Gwen says: “We are both incredibly driven and have a huge passion for life. At Pom I immediately feel at home, because they always go all-out in everything they do. The brand radiates energy and positivity, which completely fits my mindset.” It is the same energy that characterizes both GWEN and the POM team and that forms the basis for this collaboration.
A perfect match
The POM team emphasizes: “Gwen fits perfectly with our brand. She is colorful, adventurous and full of energy. She inspires other women, especially in the field of personal development. Gwen always gives 100%, and you see that in her appearance and the way she positions herself in life. Her message fits seamlessly with our head and full of the life tewaway” Gwen himself feels strongly connected to this vision: “I believe that if you are in the right place on the inside, you radiate that out. I see that at Pom. They create clothing that is not only comfortable, but also radiates self -confidence and fun.”
Gwen’s style: relaxed and edgy
As far as her own style is concerned, Gwen has a clear vision. “I like comfy clothing, but also items that are more ‘dressed-up’,” she says. “My style is a mix of relaxed and edgy, and you can see that in the Up collection team. We have created clothing that gives you the freedom to express yourself, whether you are at home, go out for a day or a night out.” Pom agrees with this: “Gwen’s style is exactly what we want to achieve at Pom. Her conviction that your appearance starts with how you feel, formed the basis for a sparkling fashion collab with a sporty and spicy touch.”
The Up collection team: Tough, Sexy and Fun
The Up collection team is a versatile, playful capsule that contains 17 unique pieces. From oversized t-shirts to funky track pants, lightweight jackets and teammyers, the collection offers everything you need to stay stylish and comfortable from the morning to the evening. “It’s a mix of cool, sexy and fun,” says Gwen. “The items are easy to combine, so that you can adjust them to your own style and wearing moment.”
