Vanilia, the women’s clothing brand that distinguishes itself through attention to detail and craftsmanship, opens its doors to give a glimpse into their unique working method. With a philosophy that revolves around quality, sustainability and a personal approach, the company is committed to an authentic experience. Whether it concerns designing collections, creating perfect fits or delivering an exceptional customer experience, everything is done with precision and passion.
Craftsmanship as a core value
At Vanilia it’s all about craftsmanship, and that starts with the people. “At Vanilia everything happens under one roof, and craftsmanship is central,” says founder Michel. From the service office in the Netherlands to the workshop in Cappadocia, Turkey, every part of the production process is carried out meticulously. “Bringing the designer’s idea to life gives me energy. When I see our items on the street, I feel proud,” says Johan, an experienced pattern maker at Vanilia.
The process includes everything in-house, from designing collections to testing fabrics in the in-house laboratory. In addition, all the patterns are made by Vanilia; a unique and distinctive part of the process. Every detail is carefully considered so that customers receive a product that is stylish, high quality and has the perfect fit.
Innovative production with an eye for sustainability
Sustainability is an important principle at Vanilia. Fabrics are carefully selected and extensively tested for optimal wear time, and the production workshop in Cappadocia works with the most modern machines. We also focus on short transport lines and waste-saving solutions, such as making your own transport protection from residual materials.
In addition, Vanilia emphasizes that the most sustainable choice also lies in timelessness and durability, and offers customers items that last longer in both design and high quality. Vanilia inspires her customers to treat their clothing with respect: take good care of it, cherish it and repair it where necessary. Vanilia boutiques are equipped with in-house tailoring and offer repair service, which extends and strengthens the wearability and lifespan of clothing.
Vanilia’s core values
Vanilia’s values, such as attention, connection and authenticity, are reflected in the interaction with customers. In the boutiques, expert Style Advisors are on hand to provide personal service and advise shoppers in every part of their shopping experience. In Vanilia’s physical stores, all the features of the brand come together and come to life, giving the customer a unique experience. Repairs and adjustments can also be carried out on request.
Future-oriented with respect for tradition
With the tagline “Made for you, with attention to every step. Vanilia is now and forever.” the mission is aptly summarized. Vanilia remains true to its core values and combines this with a constant drive for innovation. In every area – from product design to shopping experience and unique experiences – Vanilia knows how to bring out the best and surprise its customers again and again with attention to detail and sustainability.
