Diesel and Savage x Fenty announce their first collaboration with the launch of a lingerie and clothing collection. Glenn Martens, creative director of Italian fashion house Diesel, and Rihanna, the visionary force behind American lingerie brand Savage x Fenty, share in a press release that the collaboration stems from ‘a shared appreciation for inclusivity and shameless self-love.’
Diesel x Savage x Fenty is the most recent collaboration in a series of fashion collabs that show that underwear is now increasingly claiming a prominent role in the spotlight. More fashion brands and lingerie designers are working together and embracing this vision that underwear can be seen.
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Lingerie is increasingly coming to the fore
Lingerie brands and clothing brands are increasingly working together. For example, Belgian fashion brand Ester Manas collaborated with lingerie brand Chantelle positivity and bold designs.”
In addition, emerging designer Nensi Dojaka also managed to find a prominent fashion brand to collaborate with: Calvin Klein. Underwear came to the fore during the designer’s SS25 show at London Fashion Week.
Lingerie can be seen. This also became clear during the BodyFashion Days lingerie fair in the Cube Center in Almere. An employee of the Belgian lingerie group Van de Velde showed that black shapewear can be worn visibly under a blazer, even at a business event. Van de Velde showed with their new SS25 collections from the fashion brands Marie Jo, Primadonna and Sarda that underwear can also come to the fore in the future.
