The expectation that the Zeeman diamond would sell out soon has come true. The interest was so great that there were several malfunctions on the Zeeman website, as can be read in a press release. The Discounter realizes that many consumers are disappointed that they have misunderstood. That is why extra action is now being taken.
“Diamonds for Everyone. That was the idea of our campaign. And we really believe in that. We hoped for a lot of enthusiasm and were also prepared for that. But the enormous success surprised us. The question turned out to be much greater than the number of available diamonds. And the technology of the website abandoned us,” said Zeeman on social media. “We realize that we have disappointed many people. People who wanted to show a gesture of love or friendship. These gestures are priceless. We are going to do everything we can to make this possible. We are fully looking for a solution for a new delivery. For now we ask everyone to leave their email address through our website.
Zeeman’s playful action is all about offering a lab diamond with a pendant for 29.99 euros. Zeeman has been set up campaigns for years to show that quality does not have to be expensive. For this, the company has also won Effie Awards several times, the professional prizes for the marketing and communication industry.
Caroline van Turennout, director of Marketing & E-commerce of Zeeman explains further: “Through earlier campaigns such as the wedding dress and the Eau de Parfum air, we know that a striking product can release enormous enthusiasm. With the diamond we hoped to achieve the same. We deliberately made it a few thousand: if the Diamant were to keep the Diamant Response and the Diamant Response to the Diadant. Then we also have new specimens that the success of our customers has been making us very proud, and we are also aware of this. can provide. “
