The denim brand Cup of Joe will leave a lasting impression at the Who’s Next, which takes place from January 18 to 20 at the Porte de Versailles in Paris. As the premier event for fashion experts, the French fashion fair attracts more than 45,000 visitors and more than 1,300 brands from around the world, providing a platform for showcasing the latest trends and establishing industry contacts. At this year’s edition, Cup of Joe presents the Autumn/Winter 2025 collection, which is complemented by highlights from the Spring/Summer 2025 collection. The dual focus offers buyers and agents a comprehensive insight into the brand’s evolving design philosophy and seasonal innovations.
Fashion fairs for business growth
Participation in Who’s Next highlights Cup of Joe’s commitment to building strong relationships with retail partners and expanding its international presence. The brand’s Never Out of Stock (NOS) strategy has proven to be a game changer for retailers, by ensuring continuous availability of bestsellers. This allows retailers to confidently meet customer demand while minimizing overproduction and out-of-stock items – a crucial advantage in today’s rapidly changing marketplace.
Cup of Joe’s NOS range includes timeless denim essentials, such as the classic Skinny Fit and Relaxed Fit jeans for men, and versatile styles such as Bootcut and Loose Fit jeans for women. These basic pieces provide a reliable foundation for the retail offering, allowing partners to maintain consistent, high-quality inventory year-round.
Denim design: Craftsmanship and creativity
Visitors to the Cup of Joe booth at Who’s Next can look forward to a showcase of the brand’s minimalist, vintage-inspired aesthetic. The HW25 collection includes updated fits and washes that combine timeless appeal with modern trends. Highlights of the label’s range include bestsellers Lulu, Nova and Maxine, demonstrating the brand’s talent for creating versatile pieces that resonate across all seasons.
Visit Cup of Joe on Who’s Next
For buyers and agents who would like to discover Cup of Joe’s latest collections and learn more about the range, the brand can be found at stand X71 during the fair. Don’t miss the opportunity to connect with this forward-thinking denim label and discover how its designs can enhance your retail strategy. In addition, a free ticket to the event can be requested, which is available via the WSN platform website or by contacting Marketing Manager Berk Yeffe at berk.yaffe@cojdenim.com.
