For spring/summer 2025, Summum presents the Blue Daze by Summum line, an ode to the versatility and timelessness of denim; The material that year in and out again takes place. From deep indigo workwear to soft vintage washes with romantic details: the collection embodies effortless style with a fashion-forward mindset.
Denim, from top-to-toe
Denim remains an essential part of the Summum DNA. “Our love for denim knows no limits, because Denim never gets out of fashion,” said Summum. With the Blue Daze by Summum line, the Denim brand puts in a new daylight: innovative snits, playful ruffles and a mix of robust and airy materials make the collection a must-have for the new season.
The eye -catcher? The wide straight-lay jeans with wide cover in Diep Indigo. A timeless piece that works as well as a powerful statement in a top-to-toe denim look or as a basis for a casual-chic combination. In addition, Summum introduces a new baggy jeans of 100% cotton in an authentic vintage wash. Coupled to a light denim shirt with ruffles, this set exudes a bohemian nonchalance – Perfect for the sunny days.
SS25: Italian flair and craftsmanship
Although Denim plays the leading role in the Blue Daze by Summum line, it fits seamlessly within the broader vision of Summum’s SS25 collection. This season is about authenticity, traditional details and a fresh color mix of soft neutals, mimosageel and powder blue. The campaign was shot in the enchanting olive groves of Pantanello, Sicily, where the rustic atmosphere emphasizes the purity of the collection.
Blue Daze is more than a denim line – it is an invitation to celebrate denim. From sophisticated workwear to airy, romantic styles: Summum proves that Denim is anything but basic in 2025.
