De nieuwe golf van duurzame Peruviaanse mode

The Peruvian fashion world is determined to conquer the international scene. Under the leadership of Promperú, the Peruvian Commission for Export and Tourism, established brands and new talent presented themselves in the Aleegra Collective showroom in Amsterdam to show Europe the creative power of the country and their commitment to sustainability.

The collections of these established names and new talents-many of which are already present on prestigious catwalks and fairs such as CIFF in Copenhagen, Tranoo in Paris or Coterie in New York-distinguish themselves by using regenerative fibers such as alpaca wool, Pima-Katoen or Shiringa-Leer. This brings knitted garments, hand -woven accessories, shoes and artisan luxury bags to life, with which those present could experience the creative power of the country first hand.

Discover some brands that bring Peru to the vanguard of international sustainable fashion.

Sake

Sake is a brand that redefines fashion from ancestral wisdom and the use of regenerative materials, with a focus on strengthening local communities and protecting ecosystems.

In their collections, traditional processes are not replicated or idealized, but accurately reactivated, rooted in the context and driven by respect. The materials used reflect the same ethics: wild rubber collected without damaging the environment, vegetable dyes without toxic fabrics and tooi processes without chromium.

In this way their collections arise from deep connection with people, plants, time and territory, and they transform into pieces that keep memories.

Anyi

Fashion house Anyi originated from the encounter between the Peruvian cultural heritage and Danish design. Founded by Adriana Cachay and Lærke Skyum, the brand was born with the aim of reflecting a commitment to sustainability, timeless design and the preservation of traditional craftsmanship in every piece.

Under the motto ‘Today for you, tomorrow for me’, their collections are designed to last for a long time, manufactured with care and dedication.

Their newest collection, ‘first light’, evokes ‘the moment between silence and flowering’, a harbinger of what is to come. With a palette that faded by the sun contrasts pastel shades with deep tones, the collection explores the intimacy of daily rituals and the elegance of subtle contrasts.

Bold sleeves, structured collars and airy textures shape a subdued romance, re -interpreted from the traditional legacy with contemporary brightness.

Equestrian

Estrafalario is a Peruvian brand for regenerative fashion, founded in 2016 by Valery Zevallos, in response to social inequality and the environmental impact of industry. Their concept is aimed at transforming textile surpluses into unique items of clothing, where upcycling techniques are combined with handborderwork. Each piece is the result of a process in which design, sustainability and social impact are intertwined.

More than 178 women in vulnerable situations have been part of their production chain through an empowerment program that changes fashion in an instrument for social transformation.

Their collection ‘A Tribute to Memory and Movement’, made entirely from Deadstock Pima cotton, contains handbreking work that evokes stories of resilience among migrants, of which memory and movement become action. Each item of clothing forms a bridge between the past, present and future, which enhances fashion as a means for artistic expression with a goal.

Clio

Clio Knitwear focuses on emphasizing the exceptional qualities of natural fibers such as baby alpaca, organic Pima and Tanguiskatoen, Mercerized Pima cotton and high-quality mixtures. Although traditionally associated with winter, these raw materials are known for their natural properties that enable the body to adjust, even to high summer temperatures.

The brand works with traditional techniques such as knitting with needles, crocheting, weaving with pedal, macramé and embroidery, which are incorporated in garments that are not dependent on a specific season. Their collections are looking for simple and timeless forms, as well as textures with personality, as a result of a design that proposes sustainability and authenticity.

Fringe mod

Fringe Mod, founded in 2019 by Lucy Barandiarán, is a Peruvian brand that combines locally traditional heritage with luxury natural fibers such as alpaca, merino wool and Pima cotton. Their contemporary aesthetics, inspired by retro influences from the 1970s, moves between classical and avant-garde.

The name of the brand, which refers to ‘Fringe’ as a border and decoration. Fringe Mod is constantly looking for new forms and structures and wants to position itself on the border between art and functionality.

Their collection ‘Ocean Breeze’, made entirely of Pima cotton, presents shades of navy, turquoise, aqua and denim melange that evoke the movement of the waves and the tranquility of the sea breeze, referring to the Peruvian summer.