David Beckham Know how to give a party. Where some people don’t even show up when their own product is launched (Looking at You, Jean Paul Gaultier), Becks just takes his entire family and circle of friends to the launch of the Boss One Bodywear-Campagne of which he is the face (or actually more: the body) of.
This is how David Beckhams looked out
The party took place in The Lightroom in Londonwho had been transformed into a sort of New York Loft for the occasion. Were among the guests Victoria and sons Romeo and Cruz (with girlfriend Jackie Apostledressed in a white suit with red lingerie from the Victoria Beckham-Collection) and daughter Harper. But also Best buddies James Corden and Gordon Ramsay give acte. Daughter Harper held her hands in front of her eyes when the commercial was shown. Your father to have to see half naked on a large screen, in a room full of people, is indeed incredibly cringe If you are thirteen.
In the commercialshot by the legendary fashion photography duo Mert and Marcus We see how Beckham arrives in a classic sports car. On the beat of In The Air Tonight He walks into a New York apartment while he is already pulling his clothes off. The bouncer can be guessed, it’s all about underwear Finally, but still: watch out to the end. It’s cheeky.
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Beckham thought that his days like underwear model were over. ‘But when I heard that Mert and Marcus were taking the campaign, I just couldn’t say no. The New BOSS ONE COLLECTION Is made so good. I am proud to support Boss in this way, as a supplement to our long -term cooperation. ‘
The collaboration between Boss And Beckham was announced in May 2024 as a multi -year design partner, in which Beckham not only acts as a model, but is also actively involved in the design process of the men’s collections. This spring he is launching his first capsule collection. The Boss One Bodywear campaign Is therefore a perfect taste of the Beckham-Lente that will come.
Who are Mert and Marcus?
Photograph Mert Alas and Marcus Pigott Working together since 1994, when they got to know each other in London. Countless jobs for magazines and fashion brands followed – from editorial shoots for Vogue,, ” Interview and Vanity Fair To campaigns for Gucci, Miu Miu, Lancôme and Calvin Klein. They also made video clips for Madonna and Nicky Minaj.
They recently shot Oscar Nominee Demi Moore for the cover of W.
The Ms are already going Way Back As far as David is concerned, they had him for the lens countless times, also for other underpants campaigns. In May last year they already shared a preview of their ‘Secret Project with David’ on Instagram. Now we know what that Secret Project wax.
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The new Boss One Bodywear campaign with David Beckham
About the launch in The Lightroom
The official launch of the Boss campaign took place on Thursday, January 30, 2025 in The Lightroom in London. The star cocktail party, with guests such as James Corden, Gordon Ramsay, Guy Ritchie, Gemma Chan, Jodie Turner-Smith, Bel Powley, Luke Newton and Paul Forman, was graced by DJ’s Mark Ronson and Honey Dijon. See the images below.
View the images of the David Beckham for Boss One Bodywear Event
